Carl’s Jr. Celebrates Its Southern California Roots by Welcoming the California Classic Double Cheeseburger to the Menu
New burger features two charbroiled beef patties, two slices of
American cheese, grilled onions, Thousand Island dressing, lettuce, and
tomato
CARPINTERIA, Calif.–(BUSINESS WIRE)–Today Carl’s
Jr.® celebrates its 75-year
history as one of California’s most iconic brands with the launch of
its newest menu item: the California Classic Double Cheeseburger,
available now at participating restaurant locations.
Originally founded in Los Angeles in 1941 by Carl Karcher and his wife
Margaret, Carl’s Jr. has since made a name for itself as one of the
leaders in developing innovative quick service restaurant menu
offerings, but the California Classic Double Cheeseburger is actually
more of a throwback.
Starting with two of their famous charbroiled beef patties, the Carl’s
Jr. California Classic Double Cheeseburger is big on taste, with two
slices of melting American cheese, grilled onions, Thousand Island
dressing, and fresh lettuce and tomato on a bun.
“Many of the earliest, iconic double cheeseburgers sold in California
had the usual toppings of fresh produce and American cheese, but what
really made them special was the addition of grilled onions and Thousand
Island dressing,” said Brad Haley, chief marketing officer for Carl’s
Jr. and Hardee’s®
restaurants. “So, to help celebrate this year’s 75th
anniversary of Carl’s Jr., we’re offering a nod to the past with this
delicious, yet retro, burger. In this case, great taste hasn’t gone out
of style.”
Haley continued, “It’s also fitting that the idea for the California
Classic Double Cheeseburger came from one of our very own franchisees.
In fact, it actually came from John Nelson, the president of the Carl’s
Jr. franchise association, no less – something Carl (Karcher) would have
loved.”
The charbroiled California Classic Double Cheeseburger is available
starting at $2.49, and can be ordered as a combo meal with fries and a
drink starting at $4.99, however, prices may vary.
Carl’s Jr. will promote the California Classic Double Cheeseburger with
an entertaining ad campaign titled, “Welcome to California.” With a cool
California vibe, the new commercial will star a soon-to-be-revealed NFL®
pro supported with a very funny cameo performance from an actor-comedian
turned sports radio personality. Developed by Los Angeles-, New York-
and Amsterdam-based creative agency 72andSunny,
the commercial will begin airing on TV on May 30 as well as on the
chain’s YouTube channel.
Follow Carl’s Jr. on Facebook (www.facebook.com/carlsjr),
Twitter (@CarlsJr),
and Instagram (@CarlsJr)
for the latest product news and promotional offers. Download the Super
Star® Rewards app from the iTunes
Store and Google
Play and check in to redeem Carl’s Jr. products on the spot, save
points for a high-value reward, check out the full menu, and use the
store locator to find any Carl’s Jr. in the U.S.
About CKE Restaurants Holdings, Inc.
CKE Restaurants
Holdings, Inc. (“CKE”) is a privately held company headquartered in
Carpinteria, Calif. CKE is not a franchisor and conducts substantially
all of its restaurant activities and operations through its
subsidiaries. Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC
own, operate and franchise the Carl’s Jr., Hardee’s, Green Burrito® and
Red Burrito® concepts. Carl’s Jr. and Hardee’s operate as one brand
under two names, acknowledging the rich regional heritage of both
banners. After opening their first restaurants in New York and New
Jersey last spring and recent international openings in Japan,
Australia, Canada, Colombia and Guatemala, Carl’s Jr. Restaurants LLC
and Hardee’s Restaurants LLC now have a total of 3,684 franchised or
company-operated restaurants in 44 states and 38 foreign countries and
U.S. territories. Known for its one-of-a-kind premium menu items such as
100 percent Black Angus Thickburgers®, Made from Scratch™ Biscuits,
Hand-Breaded Chicken Tenders™ and Fresh Baked Buns, as well
as an award-winning marketing approach, the Carl’s Jr./Hardee’s brand
continues to deliver substantial and consistent growth in the U.S. and
overseas. The Carl’s Jr./Hardee’s system is now 93 percent franchised,
with international restaurants representing 19 percent of the system.
For more information about CKE, please visit www.ckr.com or
its brand sites at www.carlsjr.com and www.hardees.com.
Contacts
On behalf of CKE Restaurants Holdings, Inc.
Coast Public Relations
Kate
Franklin, 818-606-9784
kate@coastprgroup.com
