Carter’s Launches National ‘Giving Tuesday’ Campaign

Every in-store and online pajama purchase will help kids in need
keep cozy this winter

ATLANTA–(BUSINESS WIRE)–Parents and holiday gift-givers will feel especially proud of their
purchase of cozy Carter’s pajamas this year, thanks to the brand’s
Giving Tuesday campaign taking place on Tuesday, November 29.

For the seventh straight year, Carter’s is partnering with Pajama
Program to help further its mission of delivering new, warm pajamas to
children in need. For every Carter’s pajama purchase at one of Carter’s
664 U.S. retail stores or online at
on Giving Tuesday (November 29th), Carter’s will donate one
pajama to a child in need, up to 100,000 pajamas will be donated. This
year’s campaign aims to surpass $2 million worth of pajama donations.

“Carter’s deeply cares about helping young children, and has partnered
with charities like Pajama Program to help those most in need,” said
Mike Casey, Chairman and Chief Executive Officer, Carter’s, Inc. “Every
child should have warm and cozy pajamas, especially during the holidays.
We look forward to helping Pajama Program provide Carter’s pajamas to
children who need them most this winter.”

With the largest assortment of children’s pajamas in the marketplace,
Carter’s is considered America’s favorite jammies. Carter’s selection of
pajamas includes 1-piece, 2-piece, 4-piece, and gown options in sizes
newborn to 12, so consumers are sure to find the perfect PJs for the
little ones on their holiday gift lists.

“Pajama Program and Carter’s have had a longstanding charitable
partnership to help children in need get a good night’s sleep,” said
Genevieve Piturro, Founder and Executive Director of Pajama Program. “We
are thrilled to work with Carter’s again this year and look forward to
furthering our missions together.”

Giving Tuesday launched in 2012 to encourage consumers to support
charitable giving on the Tuesday after Thanksgiving. In 2015, more than
700,000 consumers participated in Giving Tuesday, raising more than $116
million for various charitable causes.

Consumers interested in supporting Carter’s program should make their
purchases at a Carter’s retail store or at
on November 29, 2016.

For more information about the Carter’s partnership with the Pajama
Program, visit
For more information about Pajama Program, visit

About Carter’s, Inc:

Carter’s, Inc. (NYSE:CRI) is the largest branded marketer in the United
States and Canada of apparel and related products exclusively for babies
and young children. The Company owns the Carter’s and OshKosh
B’gosh brands, two of the most recognized brands in the marketplace.
These brands are sold in leading department stores, national chains, and
specialty retailers domestically and internationally. They are also sold
through more than 1,000 Company-operated stores in the United
States and Canada and online at,
The Company’s Just One You, Precious Firsts, and Genuine Kids brands are
available at Target, and its Child of Mine brand is available at
Walmart. Carter’s is headquartered in Atlanta, Georgia.

About Giving Tuesday

Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the
widely recognized shopping events Black Friday and Cyber Monday,
#GivingTuesday kicks off the charitable season, when many focus on their
holiday and end-of-year giving. Since its inaugural year in 2012,
#GivingTuesday has become a movement that celebrates and supports giving
and philanthropy with events throughout the year and a growing catalog
of resources.

About the Pajama Program:

Pajama Program provides new pajamas and new books to children in need
nationwide, many of whom are waiting to be adopted. These children live
in group homes, shelters and temporary housing facilities and are
shuffled often from one place to another. Many of them have been
abandoned, abused or neglected. Most of these children have never
enjoyed the simple comfort of having a parent tuck them in at bedtime
with warm, clean pajamas and a bedtime story. Some of the children are
living with their families below the poverty level, in desperate need of
food, clothing and shelter. These two simple gifts of pajamas and books
let the children know that someone cares – sometimes these are the only
new things they have ever received.


Chatterbox Brands
Amy Bartko, 480-201-6733