Rewards21 card-linked offer (CLO) technology platform gives
card-paying diners cash back while eliminating coupons
– a Chicago-based rewards program that provides cash back for dining –
today introduced a card-linked offer (CLO) technology platform that
enables registered consumers to earn cash back by simply using their
credit or debit cards at participating restaurants, removing the hassles
of coupons. The technology can track an online advertisement or
registration to an offline transaction in less than a minute.
The Rewards21 CLO platform provides an easy, free and seamless
experience for both diners and restaurants. After registering for free, rewards21.com
diners can earn rewards on top of the rewards they already earn by
paying with their registered credit or debit cards. Restaurants can
harness massive marketing power without the hassles of creating and
managing coupons, dealing with fine print, wait staff training, mistakes
on tipping, and all the other friction associated with coupon
distribution and management.
“Cash back is the new coupon,” said Rewards21 CEO Cary Chessick.
“CLO technology gives consumers a way to save by paying with their very
own cards. It removes the steps of purchasing, printing, presenting and
redeeming a coupon.” The coupon industry has seen evolution over the
years. Consumers once found coupons in circulars, then online, and in
recent years while the purchase of coupons became wildly popular, the
consumer was left with a multi-step process of purchasing, printing and
presenting to merchants to earn the discount. “Now, the coupon is simply
and automatically attached to your very own credit or debit card through
the Rewards21 technology platform,” Chessick said. “It couldn’t be more
Equity financing will enable Rewards21 to offer convenience and
savings to more O2O consumers
Rewards21 recently completed an equity financing round bringing raised
capital to $2,725,000. The round will help expand Rewards21’s presence
and offerings across the country. Chessick said the Rewards21 technology
is a prime example of online to offline (O2O) commerce as it can track
an online action to an in-store transaction, ultimately providing the
ability to give attribution to the online advertiser. In this case, a
simple one-time online registration can be tracked to a transaction in a
restaurant or any retailer. Industry experts estimate O2O commerce to be
a trillion-dollar growth opportunity.
Consumers register one time by designating a credit or debit card at
Rewards21, dine in the network and get rewarded with cash back, it’s
that simple. “There is a new ‘reg’ path in town called card on file. A
one-time card on file registration, followed by long-term convenience
and savings, is the new registration path. This is the expectation of
the modern-day consumer and is quickly becoming the user experience of
choice. Uber has proven that,” Chessick stated.
Rewards21 is great for business lunches and dinners, entertaining
clients, dates – any dining experience where the diner wants to avoid
the stigma and friction of a coupon, he said. The Rewards21 team is led
and backed by industry veterans that “got the band back together” to
build something big and disruptive. “The timing is right, the technology
has arrived, and the market is already embracing cash back as the new
coupon,” he stated.
is an easy and convenient rewards program that gives registered members
cash back for dining at restaurants. Rewards21 gives these consumers a
discreet and seamless way to save money without the hassles and stigma
of coupons. Rather, by registering with Rewards21, the member gains cash
back to the registered credit or debit card.
Rewards21 has rolled out its Employee & Customer Rewards Program,
bringing card-linked offers (CLOs) and disruptive technology to the
rewards and incentive industry. As companies look to offer, reward and
incent both employees and customers this season, Rewards21 removes the
many steps historically necessary to purchase, print, present and redeem
a coupon. Instead, consumers register for free, link their cards and
codes, dine at Rewards21 restaurants, and start earning cash back. Go to rewards21.com
to find great restaurants nearby.
Samantha Danzinger, 888-959-4463