CCM Partners with First-Ever All Girls Team to Participate in Quebec Pee-Wee Tournament

MONTREAL–(BUSINESS WIRE)–CCM Hockey is pleased to announce its partnership with the first-ever
all girls team to participate in the Quebec International Pee-wee
Tournament, taking place from February 10th to February 21st.
CCM will supply the team with top-of-the-line sticks, helmets, gloves
and pants, in addition to custom jerseys and apparel. They will also be
featured in an upcoming campaign for CCM.

The team, led by gold-medal Olympians Caroline Ouellette, Marie-Philip
Poulin and Kim St-Pierre, is made up of the top female players of the
pee-wee age from the province of Quebec. The Étoiles Pee-Wee team,
otherwise known as the Pee-Wee Stars, will compete in the pee-wee AA
division at the tournament.

“We are thrilled to be making history with the first ever All Star
Quebec female hockey team to enter the prestigious Quebec international
pee-wee hockey tournament,” said Caroline Ouellette. “Our players are
about to live an unforgettable experience that will foster their love
for the game. I am thankful to be partnering with CCM, a company that
believes in striving to grow female hockey.”

“Female hockey programs are an integral part of the growth of the game,”
said Sean Williams, Vice-President Global Marketing and North American
Sales of CCM Hockey. “We are proud to support the Étoiles Pee-Wee team
and wish them the best of success in the Quebec International Pee-wee
Tournament.”

The Étoiles Pee-Wee team will play their first game in their new CCM
equipment on Friday, February 12th at the Videotron Center.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the
Company is the world’s largest designer, manufacturer and marketer of
hockey equipment and related apparel under two of the most recognized
hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey
equips more professional hockey players than any other company,
including superstars like Sidney Crosby and John Tavares. Reebok-CCM
Hockey is also the official outfitter of the National Hockey League, the
American Hockey League, the Canadian Hockey League, and several NCAA and
national teams. For more info, visit: www.reebokhockey.com
and www.ccmhockey.com.

Contacts

M&C SAATCHI SPORT & ENTERTAINMENT
Sandra Carreon-John, +1
646-619-2811
sandra.carreon@mcsaatchi.com

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