Children’s Bicycle Market in Europe to Witness Sustained Support from Schools and Other Organisations Through 2020, Reports Technavio

LONDON–(BUSINESS WIRE)–#ChildrensBicycleTechnavio
analysts forecast the children’s
bicycle market in Europe 2016-2020
to grow at a CAGR of
more than 2% during the forecast period, according to their latest
report.

The research study covers the present scenario and growth prospects of
the children’s bicycle market in Europe for 2016-2020. The report also
covers the major drivers that influence the growth of the market and the
challenges faced by vendors and the market at large. It also outlines
the key emerging trends.

Initiatives like Bikeability, Vattenfall Schul-Cup, and others are
not only encouraging children to ride bicycles but also influencing the
governments of a number of European countries to improve the overall
road infrastructure to avoid congestion and related issues.

Technavio consumer
and retail
analysts highlight the following four factors that
are contributing to the growth of the children’s bicycle market in
Europe:

  • Schools and organizations promote bicycle culture
  • Investments in cycling and road infrastructure
  • Combating obesity and adoption of bicycling as a form of exercise
  • Innovations in terms of design and features

Schools and organizations promote bicycle culture

In most European countries, cycling forms a core part of the culture,
which is passed down from generations through family activities. In
order to promote this bicycle culture among young children and to
encourage more children to take up cycling as a regular activity, many
schools and organizations across the region frequently conduct bicycle
training programs. As a part of the National Cycling Policy, a cycle
training program in schools across Ireland is planned to be launched in
2016. The Rap i trafikken, held in Odense, Denmark, in 2015, recorded
the participation of 850 children. Since 2007, the British Cyclings’
Bikeability cycle training program (a course that teaches children the
essential skills required to ride bicycles) has trained over 1.8 million
school children in England, Wales, and Scotland.

“In order to further promote bicycling among children, many
organizations within the region are conducting various events and
undertaking initiatives to give away free bicycles to children,” says
Poonam Saini, a lead analyst at Technavio for retail
goods and services research
. One example of such an initiative
is Play on Pedals, which was launched in Scotland in 2014. It is funded
by the People’s Postcode Lottery’s Dream Fund, and encourages people
across Scotland to donate unused bicycles so that they can be repaired
and distributed to nurseries where bicycle ownership is low. These
supporting projects are, therefore, promoting bicycling and boosting the
market’s growth in the region.

Investments in cycling and road infrastructure

Along with the benefits of using bicycles as a mode of green transport,
like decongestion in traffic, the increasing number of bicycle accidents
in Europe are prompting the governments of a number of countries in the
region to improve the overall road infrastructures. Since cycling is
also considered a form of exercise, a large number of people are
actively taking up cycling in recent times. Keeping in mind such
factors, more number of European countries have started focusing on
improving their cycling and road infrastructures. For instance, in 2015,
Copenhagen, the capital of Denmark, invested significantly to introduce
four new bicycle bridges and upgrade cross-town routes so as to
reinforce the use of bicycles as a means of transport. England’s
government published its Cycling Strategy and announced its aim to
invest USD 143 million (during 2015-2016 and 2020-2021) to improve
strategic road network for the country’s cyclists. Other countries like
Poland are also investing in making their cycling infrastructure better.

Today, governments of most European countries are focusing on upgrading
their road infrastructure by designing cycling tunnels, stop lines for
cyclists, cycle track layout at bus stops, light signals, and traffic
light intersections. In addition to this, significant improvements have
been observed in services such as bicycle repair workshops, bike
mobility services, bicycle inspection services, and security coding (for
protection against theft).

Combating obesity and adoption of bicycling as a form of exercise

With the growing issues of obesity among children in countries such as
the UK (where nearly one in four children are overweight), a large
number of schools are taking initiatives to promote physical activity
and education, which include bicycling as a major component. In an
attempt to curb the growing instances of obesity,
parents are now encouraging their children to take an active part in
physical activities like cycling. Multiple events and initiatives are
also being organized in schools with an aim to encourage children to
take up bicycling as a form of exercise. In countries like the
Netherlands, cycling training programs are an important part of the
school education curriculum.

Not only as a form of exercise or a mode of transport but in most
European countries children prefer to ride bicycles at leisure. Children
mostly ride mountain bikes and city bikes, for both leisure and also as
a sport.

Innovations in terms of design and features

To address the growing demand for children’s bicycles and to enhance
their consumer base, vendors operating in this space are focusing on
developing innovative products in terms of design and features.
Eco-friendly children’s bicycles are gaining traction in the market. One
such bicycle is Brum Brum Balance, which is made of recyclable birch and
oak wood, and is one of the most popular eco-friendly children’s
bicycles available in the market. The wheels of Brum Brum Balance
bicycles are also safe for children’s fingers as these are made using
duralumin alloy plates and do not have any spokes or holes.

Orbea, a Spain-based manufacturer of bicycles, has gained considerable
consumer interest through its Grow Bikes. These bicycles have removable
parts that can be adjusted in accordance with the growing age of
children; frames can be lengthened and the seat posts and handlebars can
be raised according to the required height. Parents find this
advantageous as they do not need to replace the bicycle with a new one
when the children grow. Folding bicycles for children are also available
in the market, which are easier to transport as compared to the regular
ones.

Bicycles with greater features in terms of terrains and city biking
options are designed with multiple gears, and modified comfort seatings.
Manufacturers are also increasingly focusing on design parameters such
as required clearance, curve radius, slope/inclines, visibility range,
surface, surfaces on-road, and surfaces off-road to better cater to
their target audience.

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