CHILDWISE Monitor Report 2016 – Analysis, Technologies & Forecasts – Research and Markets
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/6czxmk/the_childwise)
has announced the addition of the “The
CHILDWISE Monitor Report 2016″ report to their offering.
The CHILDWISE Monitor is a comprehensive annual report focused on
children’s and teenagers’ media consumption, brand attitudes and key
behaviour, now in its 22nd year. This year, more than 2000 children aged
5-16 across the United Kingdom were interviewed in depth on a range of
topics.
Key Topics Covered:
-
Computers and the Internet: computer ownership and usage, internet
access, time spent online, reasons for going online -
Websites and Applications: usage, favourite sites / apps, websites
used, downloading and using apps, paying for apps and in-app purchases -
Gaming: devices used for gaming, games console ownership, gaming
behaviour, time spent playing, favourite games -
YouTube: frequency of use, devices used for access, reasons for using,
activities carried out, favourite YouTubers -
Mobile Phones: ownership, usage, time spent using, who pays, how are
calls paid for, monthly spend -
Television Viewing: time spent watching, channels watched, favourite
programmes, TV ownership, on-demand TV - Music: accessing music, favourite groups, downloading music
-
Reading: favourite magazines, frequency / time spent reading, ebook
readers - Cinema: frequency of visit, who visit with / pays, favourite films
- Children’s Equipment: devices used to access different media
- Money: pocket money and earnings, ad-hoc handouts, bank accounts
- Children’s Purchasing: categories bought from, buying online
-
Sport and Activities: weekly hours in / out of school, opinion on
amount of sport in school, activities outside school -
Heath and Wellbeing: how healthy, how happy, life compared with last
year, confidence - Social Awareness: causes of concern, awareness and support of charities
Report Structure:
OVERVIEW AND SUMMARY
INTRODUCTION
CHILDREN AND THEIR MEDIA
COMPUTERS AND THE INTERNET -SUMMARY
WEBSITES AND APPLICATIONS – SUMMARY
GAMES CONSOLES – SUMMARY
YOUTUBE – SUMMARY
MOBILE PHONES – SUMMARY
TELEVISION VIEWING – SUMMARY
MUSIC – SUMMARY
READING – SUMMARY
CINEMA – SUMMARY
CHILDREN’S EQUIPMENT – SUMMARY
THE CHILD CONSUMER
MONEY – SUMMARY
CHILDREN’S PURCHASING – SUMMARY
CHILDREN AND THE OUTSIDE WORLD
SPORT AND ACTIVITIES – SUMMARY
HEALTH AND WELLBEING – SUMMARY
SOCIAL AWARENESS – SUMMARY
APPENDIX
For more information visit http://www.researchandmarkets.com/research/6czxmk/the_childwise
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Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
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