Churchill Mortgage Names Leticia Mijes as New Multicultural Market Manager

Industry veteran to support unique needs of an increasingly diverse
homebuyer population across the nation in newly created position

BRENTWOOD, Tenn.–(BUSINESS WIRE)–#diversityAccording
to the Pew Research Center
, Americans are more racially and
ethnically diverse than ever before, meaning homebuyers are also
becoming more diverse. In fact, the National Association of Hispanic
Real Estate Professionals (NAHREP) expects Hispanics to comprise 50
percent of all new home buyers by 2020. This is just one example.

In response to a changing market, Churchill
today announced Leticia Mijes as its new Multicultural
Market Manager. In this newly created role, Mijes will focus efforts on
better meeting the unique needs of an increasingly diverse homebuyer
population in communities across the country.

“I am thrilled to take on this initiative on behalf of Churchill
Mortgage,” said Mijes. “It’s an exciting time for both the housing
industry and for multicultural groups across the nation. As the industry
recovers, the economy strengthens, and more individuals and families
find themselves in a position to own their own homes, Churchill is a
trusted mortgage partner to support their home financing needs.”

With more than 20 years of mortgage industry experience, Mijes will lead
Churchill Mortgage’s national strategy to strengthen communication with
multicultural populations, ensuring that the opportunity to realize the
American dream of homeownership is equally accessible to prospective
borrowers of any group. Leveraging her role as past-president of
NAHREP’s Houston chapter, Mijes establishes and maintains relationships
with Realtors, referral partners and the local communities, while also
supporting the lender’s efforts to recruit and train mortgage
professionals to better serve a more diverse homebuyer population.

“By recognizing the unique needs of different homebuyer groups, we knew
it was crucial for us to recruit a seasoned mortgage expert to support
multicultural efforts,” said Mike Hardwick, president of Churchill
Mortgage. “Leticia’s professional experience, combined with her passion
for working with and educating individuals makes her the perfect choice
to spearhead our efforts and be a positive influence in communities with
rich cultural backgrounds. We are committed to helping individuals
achieve debt free homeownership and look forward to her efforts.”

About Churchill Mortgage

Founded in 1992, Churchill Mortgage is a privately owned company by its
more than 380 employees. A full-service and financially sound leader in
the mortgage industry, the company provides conventional, FHA, VA and
USDA residential mortgages across 36 states. As heard on personal
finance expert and author Dave Ramsey’s nationally syndicated radio
show, the lender focuses on the right loan product for each borrower,
providing the education and tools necessary to ensure borrowers’
financial stability through its consultative approach to lending and
strong commitment to local communities. Churchill Mortgage is a
wholly-owned subsidiary of Churchill Holdings, Inc.

For more information about Churchill Mortgage, visit
or follow the company on Twitter @ChurchillMtg
and Facebook at


For Churchill Mortgage
Michael Touchton, 678-781-7215