Cinemark Offers Free Upgrade to Experience a Movie in XD for Loyalty Program Members

PLANO, Texas–(BUSINESS WIRE)–$CNK #Cinemark—Cinemark
Holdings, Inc. (NYSE: CNK), a leader in the motion picture
exhibition industry, is offering Connections Loyalty Program members a
complimentary upgrade to Cinemark XD for the same price as seeing the
movie in a regular auditorium. The limited-time free upgrade promotion
is valid for movies playing in XD auditoriums from Friday, Feb. 17
through Monday, March 13, 2017 at all Cinemark XD locations.

Cinemark XD is the number one, private label, Premium Large Format (PLF)
in the world. XD auditoriums feature expansive wall-to-wall screens,
custom-engineered surround-sound with multi-channel speakers, and
state-of-the-art projection systems capable of delivering 35 trillion
colors.

“Seeing a movie in Cinemark XD is an immersive sight and sound
experience,” said James Meredith, Cinemark’s SVP of Marketing and
Communications. “Cinemark’s free upgrade offer allows new and existing
loyalty program members to enjoy their favorite movies in the absolute
best movie-watching environment.”

To take advantage of this promotion, moviegoers can conveniently join
Connections for free at https://www.cinemark.com/connections.
For more information and a list of Cinemark XD locations, visit https://www.cinemark.com/xd.

ABOUT CINEMARK HOLDINGS, INC.

Cinemark is a leading domestic and international motion picture
exhibitor, operating 522 theatres with 5,865 screens in 41 U.S. states,
Brazil, Argentina, and 13 other Latin American countries as of September
30, 2016. For more information go to investors.cinemark.com.

Contacts

Cinemark USA, Inc.
Lanay Stokes, 972-665-1048
communications@cinemark.com