Cinépolis USA Introduces the Nation’s First Movie Theater Auditoriums Dedicated to Children with Cinépolis Junior, March 2017

Dedicated Play Areas, Colorful Play Structures and Comfortable
Seating Caters to Families with Young Children at the Movies

DALLAS–(BUSINESS WIRE)–Cinépolis
USA, a leading, world-class cinema exhibitor known for its enhanced
movie-going concepts, today announced the debut of the nation’s first
dedicated children’s movie theater auditoriums, Cinépolis Junior.
Revolutionizing the cinema experience, Cinépolis Junior offers families
a space to enjoy the magic of movies in an environment that caters to
children, unlike anything the U.S. has seen before. The playful rooms
will offer families a new and entertaining way to connect through
one-of-a-kind spaces designed with children in mind. The first two
Cinépolis Junior auditoriums will open March 16, 2017 at Cinépolis
Pico Rivera and Cinépolis
Vista in Southern California. The new auditorium concept comes as
Cinépolis USA readies for another impressive year following two
consecutive periods of exponential growth in 2015 and 2016.

“The opportunity to introduce Cinépolis Junior and what it represents –
a new way to help loved ones come together and enjoy the arts – to the
U.S. market is an honor,” said CEO of Cinépolis USA, Adrian Mijares
Elizondo. “As the Entertainment Industry continues to evolve, we are
pleased to be a pioneer and continue our innovation in the exhibitor
space with our newest theater concept. To help new guests fall in love
with movies is our goal, and to do it in a way that caters to every need
is our mission.”

Cinépolis Junior Auditoriums

A destination for the ultimate family outing, each standout auditorium
will offer a dedicated play area home to bright and colorful play
structures, comfortable seating alternatives such as colorful bean
bag-like seating and lounge chairs, and vibrant décor. Each Cinépolis
Junior will be a space where parents feel at ease and kids feel right in
their element as they watch their new favorite film.

The Los Angeles-based Cinépolis Pico Rivera auditorium will hold 133
seats, and the San Diego-based Cinépolis Vista auditorium will hold 134
seats. Both Cinépolis Junior auditoriums will include a vibrantly
colored play structure and a special fenced-in play area for little ones.

• Play Structure: The 55-foot long and 25-foot high play
  structure will hold two slides, and two main platforms within the
  structure will each feature a series of playground equipment including:
  • “Wobble Hoppers” that are akin to stationary Pogo sticks
  • “Stand n’ Spin” that makes for a scaled-down merry-go-round
  • Rounded, hanging “Fun Forest Bags” filled with foam

  Both Cinépolis Junior auditoriums will screen child-friendly films seven
  days a week. Ticket prices will include an additional surcharge to the
  average cost of a Cinépolis USA premium movie ticket; pricing can vary
  by location. Families will be permitted to enter the auditorium 15
  minutes before the film begins to allow for early play time and settling
  in. While both auditoriums will have slightly different playtime
  amenities, elevated snack favorites such as enhanced popcorn flavors
  like Cheetos, Chili, Caramel and Zebra, along with other kid-friendly
  menu items, will be available for purchase via each theater’s new
  kitchen and expanded concession stand.

  The award-winning concept, first introduced internationally by the U.S.
  exhibitor’s parent company, is currently available in México, Costa
  Rica, Guatemala and Spain, and has received international praise for its
  standout amenities and tailored child-friendly offerings. With families
  accounting for a sizeable portion of moviegoers, Cinépolis USA’s newest
  auditorium type is poised to be the beginning of a new movie outing era
  for consumers.

  An encore to an extraordinary 2016 where Cinépolis USA’s theater count
  grew 45 percent from the year prior, the advent of Cinépolis Junior
  joins the exhibitor’s two distinct auditorium categories – “Cinépolis
  Luxury Cinemas” and “Cinépolis.” The exhibitor, whose portfolio consists
  of 16 luxury and premium theaters, entered the North East with five
  theater acquisitions in 2016. This presence in New Jersey, Connecticut
  and New York debuted in tandem with the brand’s initial expansion into
  the East Coast in 2015 through two new builds and two theater
  acquisitions in Florida.

  Theaters set to open in 2017 include Cinépolis USA’s first entry into
  the Southwest with a theater in Dallas, Texas, and its first entry into
  the Midwest with Cinépolis Dayton in Ohio. An additional location in
  southwest Orange County, Florida is anticipated to open later this year.
  Cinépolis USA’s growing national presence rises from the company’s
  expansion strategy of opening a minimum of five theaters per year, over
  the next four years.

  “Cinépolis USA has seen tremendous growth over the past few years, and
  we look forward to a very successful 2017,” said Mijares. “As we
  continue to strengthen our presence nationwide it remains our top
  priority to bring a personal touch to new audiences and to create a
  destination for movie-goers that maintains an intimate, family-oriented
  and friendly movie-going atmosphere.”

  For more information on Cinépolis Junior auditoriums, and to reserve
  seats for open theaters, visit www.cinepolisusa.com.
  For information on job opportunities and to apply, contact jobs@cinepolis.com.

  For more information about Cinépolis USA, please visit www.cinepolisusa.com.
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  About Cinépolis USA

  Cinépolis USA is a leading world-class cinema exhibitor that offers
  guests enhanced movie-going experiences through its “Cinépolis Luxury
  Cinemas” and “Cinépolis” theater concepts. The Dallas-based theater
  chain opened its first theater in Del Mar, CA in July 2011 and has some
  of the top performing theaters in the country, currently operating a
  total of 16 theaters with a presence in Southern California, Florida,
  New York, New Jersey and Connecticut. Additional theaters across the
  U.S. are planned to open in the next few years. Its México-based parent
  company, Cinépolis, is the fourth largest movie theater exhibitor in the
  world. http://cinepolisusa.com/

  About Cinépolis

  Cinépolis was founded in Mexico in the city of Morelia, Michoacán in
  1971. Today it has positioned itself as the world’s 4th largest movie
  theater circuit, operating 594 cinema complexes, 4,917 screens and over
  876,400 seats across 13 countries worldwide. It was the first cinema
  exhibitor in the world to pioneer the concept of luxury movie theaters,
  establishing the first luxury theater experience in 1999 in Mexico City.
  Cinépolis aspires to provide its guests with the best overall experience
  in film entertainment and employs a global workforce of more than 37,000
  people to support its mission. Cinépolis plans to continue to
  revolutionize the industry for years to come.

  Contacts

  Murphy O’Brien Public Relations
  Jessica Abercrombie, 310-453-2539
  jabercrombie@murphyobrien.com
  Cinepolis@murphyobrien.com