Clif Bar & Company Unveils a Category-First, CLIF® Nut Butter Filled Energy Bar

New Certified USDA Organic Energy Bar Brings Together Two Great
Energy Foods

EMERYVILLE, Calif.–(BUSINESS WIRE)–Clif Bar & Company, a leading maker of nutritious and organic foods and
drinks, today introduced the category-first CLIF® Nut Butter Filled
Energy Bar in four new flavors: Chocolate Hazelnut Butter, Chocolate
Peanut Butter, Coconut Almond Butter and Peanut Butter.


Made with delicious organic ingredients, each bar offers for the first
time a creamy nut butter filling inside an energy bar. Delivering
sustained energy by combining two great energy foods – nut butter and an
organic energy bar – helps slow the release of carbohydrates to working
muscles, making CLIF Nut Butter Filled a good choice for lower-intensity
adventures.

“As athletes ourselves, we know that different types of adventures
require different levels of energy,” said Dan Hickle, vice president of
CLIF brands. “CLIF Nut Butter Filled is a whole new kind of energy bar
purposefully crafted for less intense athletic activities like a long
hike or bike ride.”

Each recipe is non GMO, low glycemic* and does not contain partially
hydrogenated oils, high fructose corn syrup or artificial flavors.

All four flavors will be available at retailers nationwide in June with
an SRP $1.79.

About Clif Bar & Company

Clif Bar & Company crafts energy food with organic ingredients to feed
and inspire adventure. Focused on performance nutrition and snacks, the
kitchen crafted lineup includes the CLIF® Bar energy bar, LUNA®, and
CLIF Kid® brands. Family and employee owned, the company is committed to
using organic ingredients to help create a healthy, just and sustainable
food system.

For more information, please visit www.clifbar.com,
www.facebook.com/clifbar,
and www.twitter.com/clifbar

*low glycemic-index foods digest slowly for prolonged levels of energy

Contacts

for Clif Bar & Company
Myles Worthington, (347) 453-9331
mworthington@golin.com

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