Cold Front Sweeps Texas as Sub Zero Ice Cream Plans Aggressive Expansion

Liquid Nitrogen Ice Cream Franchise to Add 75 Texas Locations over 10
Years

HOUSTON–(BUSINESS WIRE)–Sub
Zero Ice Cream, the nation’s first liquid nitrogen ice cream
franchise, plans to significantly expand its presence in the Lone Star
State over the next 10 years, with the goal of opening at least 75 new
franchised locations in Austin, San Antonio, Dallas and Houston. The
brand is currently seeking qualified franchisees to bring the concept to
these metro markets and surrounding areas.

Sub Zero area developer Ally Lakhpaty, CPA, has identified Austin, San
Antonio, Dallas and Houston for franchise expansion due to the brand’s
10 successful stores across the state, including six in Houston. In
fact, three of the current Texas stores consistently rank among the
top-performing stores in the system. Additional factors for development
include the growth of the metropolitan population, strong economic
activity, availability of prime real estate and an overall friendly
environment for entrepreneurs and small businesses.

“We are the largest supplier of liquid nitrogen ice cream in Texas and
residents have come to know and love Sub Zero for our ultra-smooth,
custom-made product,” said Lakhpaty. “I look forward to spreading that
brand recognition and excitement across the entire state, as we’re
currently looking for people who are eager and ready to get started with
our unique brand. We have a lot of the legwork done for new franchisees
in terms of distribution and a liquid nitrogen supplier.”

Sub Zero is a science spectacle when it comes to serving made-to-order
-321 degree liquid nitrogen treats that are completely customizable and
cater to a range of dietary needs. Sub Zero offers seven cream bases,
including lactose free, vegan and sugar-free options. After selecting a
base, guests can choose from more than 40 different flavors and then mix
in a variety of fruit, candy, nuts or baked goods, for limitless
combinations. Sub Zero also offers Italian ice, ice cream pies, shakes
and smoothies all created using liquid nitrogen.

Since each customized order is quickly frozen using a unique patented
process, guests won’t find freezers at Sub Zero. The flash freezing
ensures ice crystals remain minuscule, resulting in an ultra-smooth and
creamy product. With a customizable product, frozen on the spot, Sub
Zero also offers multiple revenue streams through catering, education
and other mobile events.

Sub Zero currently has more than 50 domestic stores, as well as
locations in China and the United Arab Emirates. The company plans to
open 50 additional stores over the next 18 months.

The company is seeking franchise partners to develop locations across
the U.S. The total initial investment for a Sub Zero ranges from
$176,000 to $293,000. For more information on Sub Zero franchising
opportunities, visit www.subzeroicecream.com/franchising.

About Sub Zero Ice Cream

Sub Zero Ice Cream, based in Provo, Utah, is a national franchise
dedicated to providing gourmet, custom-made ice cream. Quality cream,
flavors and mix-ins are flash frozen with liquid nitrogen to produce
upwards of 2.5 million combinations. Founded in 2004 by Jerry and Naomi
Hancock, Sub Zero Ice Cream began franchising in 2008 and has more than
50 domestic and international locations. The company estimates it will
open 50 additional stores over the next 18 months. For more information
on the Sub Zero Ice Cream brand, visit www.subzeroicecream.com.

Contacts

Fishman PR
Cassidy Obis, 847-945-1300
cobis@fishmanpr.com