Primo TV and Kids Central Will Launch on Comcast’s Xfinity TV in
PHILADELPHIA–(BUSINESS WIRE)–Comcast Corporation (Nasdaq: CMCSA) today announced it has selected two
new Hispanic American-owned independent networks to be broadly
distributed on Comcast Cable systems beginning in January 2017. After a
thorough evaluation of dozens of proposals, Comcast selected Primo TV
and Kids Central, both of which will provide quality family programming
targeted to bicultural Hispanic youth.
“Kids Central and Primo TV’s unique focus on young bicultural Hispanics
fill an unmet need in youth-oriented programming and further demonstrate
our commitment to providing the best experience for bicultural Hispanic
families,” said Javier Garcia, Senior Vice President and General
Manager, Multicultural Services at Comcast Cable. “We believe that these
networks will provide high-quality educational and entertaining content
while infusing Latino culture into the experience.”
Kids Central is an English-language network consisting of
age-appropriate programming with high educational value and
entertainment standards that appeals to bicultural Hispanic viewers ages
3-7. In primetime, the network expands its audience with a block of
family-oriented programming targeted to the whole family. Kids Central
will provide both English and Spanish language video on demand content.
Kids Central is owned and operated by Condista Networks.
“We are proud to work with Comcast to bring this network to viewers,”
said Jorge Fiterre, President of Condista Networks. “Kids Central offers
a new option for both English and Spanish speaking children and their
Primo TV is an English-language network that will appeal to
bicultural Hispanic viewers ages 6-16 and consisting of age-appropriate
programming with high educational value and entertainment standards.
Primo TV will build off the proven track record of V-Me and V-Me Kids
with diverse content such as animated series, adventure programming and
STEM (Science, Technology, Engineering, Math) Awareness that will
connect US Hispanics with their cultural roots. The network will also
provide several video on demand content options. Primo TV is owed by
V-Me Media, Inc.
“We’re excited to launch Primo TV on Comcast,” said
Victor X. Cerda, Senior Vice President at V-Me Media, Inc. “Primo
TV supports V-Me Media’s mission to provide empowering content to the
next wave of Hispanic and bicultural youth. V-Me also applauds Comcast
for supporting a Hispanic-owned network in reaching a growing population
with content that positively reflects U.S. Hispanic values on screen.”
To narrow down the proposals received, the main criteria Comcast
considered were: the content of the network; whether the network is
fully financed; whether the networks’ ownership and/or management
group(s) are well established, have relevant experience, and are
substantially owned by Hispanic Americans; whether the network has
launched and has existing or potential multichannel video programming
distributor (MVPD) distribution; price; and whether the network and its
potential carriage provide value to Comcast and its customers.
Comcast carries over 160 independent networks, including many small,
diverse, and international networks. In 2011, as part of Comcast’s
commitments made in connection with the NBCUniversal transaction,
Comcast agreed to launch 10 new independently owned and operated
networks by 2019, eight of which will be minority-owned. Five networks
have already launched, including El Rey (2013) and BabyFirst Americas
(2012), which are primarily Hispanic American owned and operated; REVOLT
(2013) and ASPiRE (2012), which are majority African American owned; and
BBC World News (2011). Kids Central and Primo TV will be the next two
networks to launch as part of this commitment.
About Comcast Corporation:
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology
company with two primary businesses, Comcast Cable and NBCUniversal.
Comcast Cable is one of the nation’s largest video, high-speed Internet
and phone providers to residential customers under the XFINITY brand and
also provides these services to businesses. NBCUniversal operates news,
entertainment and sports cable networks, the NBC and Telemundo broadcast
networks, television production operations, television station groups,
Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com
for more information.