Conrad Hotels & Resorts Redefines the Role of a Smart Luxury Hotel

“Stay Inspired” Initiative Turns Team Members into Curators of 1, 3,
and 5 Hour Experiences; Brand Introduces Nilou Motamed as First Ever
Director of Inspiration

MCLEAN, Va.–(BUSINESS WIRE)–Conrad
Hotels & Resorts announced the launch of Stay
Inspired (www.stayinspired.com),
a global, brand-wide initiative that marks a cultural shift in
hospitality and overhauls the way the brand trains its team members as
storytellers of their destinations. At each one of its 24 global
properties, Conrad now offers guests who seek out inspired experiences a
more customized and curated collection of 1, 3, and 5 hour experiences
available through Conrad
Concierge mobile app and at StayInspired.com.

Spearheading the Stay Inspired initiative is Nilou Motamed, the
luxury brand’s first ever Director of Inspiration, who is responsible
for developing and implementing the Stay Inspired vision and what
it means for travelers. Nilou joins Conrad having previously served as
Editor-in-Chief of Condé Nast’s award-winning digital food brand, Epicurious,
and Features Director and Senior Correspondent for Travel + Leisure.

As Director of Inspiration, Nilou has traveled to Conrad properties
worldwide to create the initial series of Stay Inspired
experiences. Catering to the modern traveler’s desire to merge work,
life, and pleasure, StayInspired.com
now offers experiences in convenient 1, 3, and 5 hour increments, or
what the brand is calling the Conrad 1/3/5. Each Conrad 1/3/5
recommendation reflects an inspired view into each destination covering
food, shopping, art and design, culture, family, and adventure.

“Today’s luxury traveler wants to discover destinations where they can
be truly inspired. So we are shifting how not only our concierges
communicate and connect with our guests, but all of our team members,”
said John T.A. Vanderslice, global head, Conrad Hotels & Resorts.
“Through our partnership with Nilou, we have trained our team members
and empowered them to make thoughtful recommendations within our
destinations, stepping away from the standard transactional relationship
between a concierge and a guest. We now have become more like
storytellers.”

StayInspired.com,
accessible via mobile device through the Conrad
Concierge mobile app, offers a modern luxury traveler on any
schedule the ability to browse activities in 1, 3, and 5 hour
itineraries, or by interests. Using StayInspired.com,
travelers can now save and share their Conrad 1/3/5 itineraries, access
custom content in the form of photos, videos, and maps, or book a room
and an experience through the hotel’s concierge. On property, concierges
will be equipped with tablet devices to guide guests through the
itineraries.

“Guests want to use whatever free time they have while traveling to
discover something new. They want to find those hidden gems that are off
the beaten path and that can’t be found in the pages of a guidebook,”
said Nilou Motamed, Director of Inspiration, Conrad Hotels & Resorts.
“This collection called the Conrad 1/3/5 curates content and experiences
in a way that aligns with the way our guests live their lives.”

Travelers are invited to join the online conversation by following
@ConradHotels on Facebook,
Twitter,
and Instagram
using the hashtag #StayInspired.

For more information about Conrad Hotels & Resorts please visit www.conradhotels.com
or http://news.conradhotels.com.

About Conrad Hotels & Resorts

Conrad Hotels & Resorts is the destination for the new generation of
smart luxury travelers, for whom life, business, and pleasure seamlessly
intersect. A global luxury brand of 24 properties across five
continents, Conrad connects guests to people and places around the
corner or halfway around the world. Intuitive service is delivered
through the Conrad Concierge mobile app that puts all hotel services and
amenities at the guest’s fingertips. Conrad is part of Hilton Worldwide,
a leading global hospitality company. Connect with Conrad by booking at www.conradhotels.com
or www.conradhotels.com/offers.
Learn more about this inspired portfolio by visiting http://www.news.conradhotels.com.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company,
spanning the lodging sector from luxury and full-service hotels and
resorts to extended-stay suites and focused-service hotels. For 96
years, Hilton Worldwide has been dedicated to continuing its tradition
of providing exceptional guest experiences. The company’s portfolio of
twelve world-class global brands is comprised of more than 4,440
managed, franchised, owned and leased hotels and timeshare properties,
with more than 730,000 rooms in 97 countries and territories, including
Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels
& Resorts, Canopy by Hilton, Curio – A Collection by Hilton, DoubleTree
by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by
Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton
Grand Vacations. The company also manages an award-winning customer
loyalty program, Hilton HHonors®. Hilton HHonors members who book
directly through preferred Hilton channels have access to benefits
including free standard Wi-Fi, as well as digital amenities that are
available exclusively through the industry-leading Hilton HHonors app,
where HHonors members can check-in, choose their room, and access their
room using a Digital Key. Visit http://news.hiltonworldwide.com
for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide,
www.twitter.com/hiltonworldwide,
www.youtube.com/hiltonworldwide,
www.flickr.com/hiltonworldwide,
and www.linkedin.com/company/hilton-worldwide.

Contacts

John Walls
Hilton Worldwide
+1 703 883 5232
john.walls@hilton.com
or
Dave
McNamee
HL Group
+1 212 529 5533
dmcnamee@hlgrp.com