Consumers can lease a Ford vehicle together through new Ford Credit
Digital tools let groups keep in touch, plan, track vehicle use and
Consumers have more access to Ford vehicles with solutions like Ford
Credit Link – which allows people to share lease costs
DETROIT–(BUSINESS WIRE)–Thanks to a new Ford Motor Credit Company leasing pilot program,
families and small groups of friends and neighbors can now share a Ford
Ford Credit Link – a pilot for Ford Credit customers in Austin, Texas –
is aimed at consumers who don’t need a vehicle full time, but would like
access to their own set of wheels.
Starting next month, Ford Credit is offering leases on Ford vehicles to
self-organized groups of three to six people.
“People already are sharing everything – from books to homes,” said
David McClelland, Ford Credit executive vice president, Marketing and
Sales. “We’re seeing the potential for a shift from a single consumer
paying for a single vehicle to several people sharing costs and
benefits. Ford Credit Link makes Ford vehicles more readily available to
people who may not want or need their own vehicle but have mobility
requirements that must be met.”
That could include households with multiple licensed drivers, neighbors
with intermittent needs for a special vehicle such as a pickup truck, or
friends, coworkers and college students.
How it works
Lease groups can reserve drive time, check vehicle status, keep up with
maintenance, communicate with each other, view their account, and make
payments through a vehicle plug-in device and app.
The 24-month group leases will be available at three Austin dealerships
– Covert Ford, Leif Johnson Ford and Maxwell Ford.
“Austin is a progressive city with a rich demographic mix. It has
effective public transportation, and consumers who use various mobility
options but may not need a full vehicle lease to meet their
transportation needs,” said McClelland. “This combination makes Austin a
good place to test Ford Credit Link.”
The pilot supports Ford Smart Mobility, the plan to take the company to
the next level in connectivity, mobility, autonomous vehicles, the
customer experience, and data and analytics.
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About Ford Motor Credit Company
Ford Motor Credit Company is a leading automotive financial services
company. It provides dealer and customer financing to support the sale
of Ford Motor Company products around the world. Ford Credit is a
subsidiary of Ford established in 1959. For more information, visit www.fordcredit.com.
Ford Credit Communications
Margaret Mellott, 313-322-5393