Continuum’s CMO Presents on Marketing’s Forgotten “P” at SaaSFest 2015

Continuum’s Jeanne Hopkins Discusses Importance of Marketing’s
Involvement in Pricing Discussions at SaaSFest 2015 – December 9, 2015 –
Boston

BOSTON–(BUSINESS WIRE)–Jeanne
Hopkins
, Senior Vice President & CMO at Continuum®,
the industry’s only channel-exclusive provider of fully integrated
managed IT services solutions, is presenting, “My Journey with
Marketing’s Forgotten P,” at SaaSFest
2015
, on Wednesday, December 9, 2015 in Boston. She is also speaking
on the panel, “Monetization Matters.” SaaSFest 2015 is the premier event
for SaaS growth with an agenda geared towards the three pillars of SaaS
– acquisition, monetization and retention. The event is presented by Price
Intelligently
, empowering companies to get the most out of SaaS.

   

WHAT:

Continuum’s Jeanne Hopkins Presenting at SaaSFest 2015:
— “My Journey with Marketing’s Forgotten P” – Wednesday, December
9, 2015, 11:45 a.m. EST
— “Monetization Matters” Panel – Wednesday, December 9, 2015, 3:15
p.m. EST
 

WHERE:

District Hall, 75 Northern Avenue, Boston, Massachusetts
 

When it comes to the 4 Ps of marketing, marketers are quick to focus on
product, place (distribution) and promotion, but most overlook the most
powerful lever to maximizing revenue – pricing. While pricing may not be
the path of least resistance in your marketing toolkit, taking the time
to optimize your overall pricing strategy including shoring up discounts
and improving packaging, can pay significant dividends for both your
bottom line and understanding your buyer infinitely better. Jeanne
Hopkins discusses the importance of marketing owning pricing as a
powerful tool for profit.

Jeanne has over 20 years of sales and marketing experience and is
renowned in data-driven, high-velocity demand creation marketing
programs for high-growth SaaS companies. She has built a powerhouse
metrics based sales and marketing machine at Continuum Managed IT
Services. She is co-author of a No. 1 best-selling mobile marketing book
on Amazon.com, amazon.com%2FMobile-Location-Based-Marketing-Optimized-Strategies%2Fdp%2F1118167783&esheet=51235326&newsitemid=20151202005216&lan=en-US&anchor=Go+Mobile&index=5&md5=ff4dc5ff78526ed738df6996fa858057″ rel=”nofollow”>Go
Mobile. She was Vice President of Marketing at HubSpot where her
marketing leadership helped the company become the second-fastest
growing software company in the Inc. 500 by generating over 50,000 net
new leads each month.

Jeanne was also CMO of SmartBear and MECLabs, owner of MarketingSherpa,
MarketingExperiments and InTouch, as well as Senior Director, Marketing
Programs and Communications for Symmetricom. She is on the Advisory
Boards of Bedrock Data, BrightInfo, Mintigo and the Sales
Lead Management Association
(SLMA) as well as Co-Chair of the
MassTLC Sales and Marketing Cluster. She has received numerous awards
including being named to the 10 MSP Industry Executives to Watch in 2014
list, the 50 Most Influential Sales Lead Management professionals, 2011
2014 by SLMA and “20 Women to Watch in Sales Lead Management” for
four years and was named to The VAR Guy’s Top 50 Channel Influencers
list in 2014 by Penton Technology Group. Jeanne is a frequent industry
speaker at various conferences including INBOUND.
Follow her on Twitter @jeannehopkins.

For more information or to register for SaaSFest 2015, visit: http://saasfest.io/.

About Continuum Managed IT Services
Continuum is the
technology industry’s only channel-exclusive provider of fully
integrated managed IT services, allowing its Managed Services Provider
(MSP) partners to maintain both on premise and cloud-based servers,
desktops, mobile devices and other endpoints for small-and-medium-sized
businesses. Continuum’s SaaS platform enables MSPs to efficiently
backup, monitor, troubleshoot and maintain clients’ IT infrastructure from
a single pane of glass, all backed by an industry–leading network
operations center (NOC) and Help Desk. The company employs over 1,000
professionals worldwide, supports 3,500 partners servicing 50,000 SMB
customers and monitors over 700,000 endpoints. In 2012, Continuum
established the Continuum Veterans Foundation, a nonprofit organization
providing financial support to charities focused on helping veterans
find jobs in IT. For more information, visit http://www.continuum.net/
or follow us on LinkedIn
and Twitter @FollowContinuum.

All trademarks recognized.

Contacts

BroadPR
Tracy Wemett, +1-617-868-5031
tracy@broadpr.com