CORRECTING and REPLACING BrightStar Care Strengthens Leadership with Two New Executive Hires

Management Team Expands with Addition of New Chief Marketing Officer
& Chief Financial Officer

CHICAGO–(BUSINESS WIRE)–Please replace the release dated September 2, 2015 with the following
corrected version due to multiple revisions.

The corrected release reads:


Management Team Expands with Addition of New Chief Marketing Officer
& Chief Financial Officer

BrightStar Care, a national in-home care and medical staffing franchise,
today announced it has made two key appointments to its senior
leadership team: Steve Schildwachter joins the company as its Chief
Marketing Officer and Tom Lehr joins as Chief Financial Officer. With
these additions, BrightStar Care gains leadership experience and
expertise to support its strategic goals while maximizing its rapid

Prior to his new role with BrightStar Care, Schildwachter served as the
Executive Vice President and Chief Marketing Officer at rVue, Inc., an
Elmhurst, Illinois-based advertising technology company. During his time
at rVue, Schildwachter helped advertisers and agencies plan, buy,
traffic and analyze digital place-based media. In addition, he worked
closely with the Board of Directors, investment community and network
operators while building marketing operations from the ground up. Prior
to his career at rVue, Schildwachter held executive level positions with
advertising industry giants such as Foote, Cone & Belding and Leo

“Steve brings extraordinary business expertise and marketing leadership
to BrightStar Care,” said Thom Gilday, BrightStar Care President and
Chief Operating Officer. “He is a seasoned marketing leader who has the
skills, experience, and proven track record of developing strategies
that accelerate growth. We are confident that he will continue to evolve
our marketing organization, build our brand, and drive growth for our

As BrightStar Care CMO, Schildwachter will be tasked with developing
strategies that grow positive consumer experiences, brand value, and
retention through strong franchisee relations and stewardship. Other
responsibilities revolve around developing the talent and leading an
effective marketing organization that is aligned with franchisees,
operations and other key cross-functional departments.

“Marketing depends on an authentic story, and BrightStar Care has the
inspired origin, unique and superior service offering that will drive
business in a growing category,” Schildwachter said.

Adding to the experienced BrightStar Care Support Center leadership
team, the company hired Tom Lehr as the new Chief Financial Officer.
Prior to BrightStar Care, Lehr was the CFO at AIA (Adventures in
Advertising) Corporation where he was responsible for all
financial, legal, vendor relations, systems integration and operational
management for the $175 million franchise company with 300 locations
spread across the U.S.

“We are very pleased to have Tom joining our executive team,” said
Gilday. “His experience makes him ideally suited to assume the role of
BrightStar Care CFO as we capitalize on new opportunities for innovation
in our rapidly evolving industry. Importantly, he shares the core values
that are the foundation of everything we do at BrightStar Care.”

Now as a key member of the Senior Leadership Team at BrightStar Care,
Lehr’s day-to-day responsibility will include planning, and controlling
all financial-related activities, including being directly responsible
for accounting, finance, forecasting, strategic planning, legal, and
deal analysis as well as private and/or institutional financing. In
addition, Lehr will be held accountable for the administrative,
financial, human resource and risk management operations of the company.

“I’m excited to be joining such a passionate team that is committed to
supporting our local franchisees grow their businesses by delivering the
highest standard of in-home care so many families need today,” Tom Lehr

BrightStar Care began franchising in 2005, and since then has grown to a
$300 million company with more than 280 locations nationwide. The
expansion of the leadership team comes on the heels of the company’s
continued domestic and international expansion. Not only is BrightStar
Care focused on adding U.S. locations, but has implemented a strategy
that will create a worldwide brand presence in new and emerging
international markets such as Australia, New Zealand, Canada, Japan, and
Western Europe.

About BrightStar Care

Based in Chicago, BrightStar Care is a national private duty home care
and medical staffing franchise with more than 280 locations that can
provide medical and non-medical services to clients within their homes,
as well as supplemental care staff to corporate clients. BrightStar Care
professional nurses and caregivers deliver expert, compassionate, and
personal care 24 hours a day, 7 days a week. Each BrightStar Care
location is required to pursue Joint Commission Accreditation.
BrightStar Care received The Joint Commission’s Enterprise Champion for
Quality award in 2013, 2014, and 2015, and is committed to having each
of its agencies comply with Joint Commission standards. BrightStar Care
uses the nationally known patient satisfaction survey company Press
Ganey to measure client satisfaction and is proud that nine out of 10
clients would recommend BrightStar Care to a friend or family member.
For more information on BrightStar Care please visit;
to find out more about BrightStar Franchising, visit


Fishman Public Relations
Julianne Kennelly, 847-945-1300