Indian National Cricketers are Newest Additions to Next Generation
Athlete Media Company
LONDON–(BUSINESS WIRE)–Virat Kohli and Rohit Sharma, two of India’s most popular athletes, are
the first Indian cricketers to join Unscriptd,
an athlete media company that helps professional athletes create and
publish their unfiltered personal stories in short-form video format.
Both athletes have released their first short videos using Unscriptd’s
proprietary publishing platform, and have connected with their fans in
India and across the globe.
In his debut video, Kohli shares the best advice he received from a
coach to date, while Sharma spoke about his cricket idol, Sachin
Tendulkar. Within 48 hours of being shared on social media, the videos
received a combined total of more than 900,000 views.
As the second most popular sport globally, cricket has seen a tremendous
increase in popularity on social media. Virat Kohli has 34.1 million
fans on Facebook and Twitter, while Rohit Sharma has 11.7 million
followers, making them two of the most followed global athletes. Both
athletes joined Unscriptd to share their personal stories through
short-form video and to amplify their global reach.
“Unscriptd is enjoying explosive growth, and in the lead up to the T20
World Cup and Indian Premier League, both in India, we’re thrilled to
announce the addition of two of the world’s best and most popular
cricketers to Unscriptd,” said Brent Scrimshaw, CEO of Unscriptd.
Created for elite athletes, Unscriptd is easy to use and enables
athletes to capture and post 100% unfiltered video content, from their
phones, directly to social media channels and media publishers for
monetization. Since its launch in January, Unscriptd videos have seen 50
million video views globally and are on pace to surpass 30 million video
views in March alone.
Kohli and Sharma join a number of the world’s most high profile
athletes, including Real Madrid superstar Cristiano Ronaldo and FC
Barcelona’s Lionel Messi. Ronaldo’s first Unscriptd video in January
featuring a behind the scenes tour of his house achieved more than 30
million views in its first week of release.
Unscriptd is a leading global athlete media company that enables
athletes to become their own content publishers. Led by a seasoned team
of dynamic leaders from across the sports and digital media industries,
Unscriptd’s mission is to amplify unique moments in sports through the
personalized lens of athletes by partnering with and providing the
technology tools and the access to new channels to broadcast their
messages with the touch of a button. A truly global company, Unscriptd
has offices in Barcelona, New York City, London and Melbourne, Australia.