Curalate Secures $27.5 Million in New Funding to Re-Wire How Brands and Consumers Connect
800 Brands Worldwide Use Curalate to Connect Visual Content to
Commerce
PHILADELPHIA–(BUSINESS WIRE)–Curalate,
provider of the world’s only full-funnel visual commerce solution, has
secured $27.5 million in Series C financing, bringing its total funding
to $40 million. The round was led by NEA,
lead investor in the company’s Series Seed, A, and B rounds, with
participation from existing investors First
Round Capital and MentorTech
Ventures.
The Curalate Visual Commerce Platform enables marketers to use visual
content to influence the customer journey from awareness to conversion
across a vast array of consumer touchpoints. The result for brands is
significantly increased product discovery, brand engagement, website
traffic, and conversions. Curalate currently serves billions of visual
brand engagements to over 100 million consumers monthly.
“Curalate is transforming commerce,” said Harry Weller, General Partner,
NEA. “Curalate is one of those rare companies with both the disruptive
vision to rewire the consumer experience across the $1.6 trillion dollar
global ecommerce market and the ability to execute with innovative
solutions that accelerate customer adoption.”
Curalate is the only visual commerce platform to be a part of the
Pinterest Marketing Developer Partner Program, Instagram Partner
Program, and Tumblr A-List Partner Program. The company has also
established partnerships with numerous technology and commerce leaders
including eBay Enterprise, Demandware, Tradedoubler, and Movable Ink to
accelerate global adoption of visual commerce.
“As the web becomes dominated by visual content, the way consumers
discover brands and products is changing,” said Apu Gupta, CEO of
Curalate. “Curalate has built the leading platform for capturing today’s
visual consumer, and this funding gives us the fuel to create tomorrow’s
innovative marketing solutions.”
“Consumers now communicate in images, and working with Curalate has
enabled us to speak their language,” said Wanda Gierhart, CMO, Neiman
Marcus Group. “Today we are engaging customers with visual content at
every touchpoint – Instagram, Pinterest, our blog, our website and more.
As a result of working with Curalate, we are seeing not only increased
engagement, but also a simpler, more intuitive path to purchase.”
About Curalate
Curalate is the leading visual commerce platform used by hundreds of the
world’s most loved brands. The company has over 100 employees across
three offices in Philadelphia, New York and Seattle. Curalate solutions
touch millions of consumers daily by enabling brands to connect visual
content to commerce. For more information, visit www.curalate.com
Contacts
Media:
Traeger Communications
Jennefer Traeger, 720-988-6149
jtraeger@traegercommunications.com
