Data Shows Man’s Best Friends Are Also Eating Like Family with Human-Like Organic, Gluten-Free, GMO-Free and Low-Glycemic Diets

Celebrity Dog Trainer Zak George and PetFlow Team Up to Celebrate
National Pet Month
with Advice on How to Select the Right Food
for Your Pet

NEW YORK–(BUSINESS WIRE)–#nationalpetmonth–New data released by PetFlow,
a leading retail brand of specialty pet food and supplies, in honor of
National Pet Month in May shows dogs and cats aren’t just being treated
as part of the family; they’re eating like human family members as well.
As Americans’ interest in more health-conscious food choices for their
own diets grows, it is also impacting what they are feeding their pets.
In fact, customer data from PetFlow over the past year shows nearly 33
percent of dog food purchases and 21 percent of cat food purchases are
what many brands consider human-grade products, which include organic,
gluten-free, GMO-free and low-glycemic products designed specifically
for pets.


“What you put in to your pet has a direct effect on the behavior that
comes out of them. It is also one of the single most important decisions
in helping to ensure their health and well-being,” said celebrity dog
trainer and YouTube star Zak George. “It’s encouraging to see consumers
making more deliberate choices about what they’re feeding their pets.”

The popularity of this trend varies across some of the largest markets
in the country, with San Franciscans leading the pack, feeding their
dogs the most human-like food, and Tampa pet parents on the prowl,
feeding their cats the most human-like food. Specifically, compared to
national averages, PetFlow found:

  • Atlanta pet parents are 13% more
    likely to feed their dogs human-grade food and 31% more likely to feed
    their cats human-grade food.
  • Boston pet parents are 8% more
    likely to feed their dogs human-grade food and 5% more likely to feed
    their cats human-grade food.
  • Chicago pet parents are on par
    with the national average for dogs and 9% more likely to feed their
    cats human-grade food.
  • Dallas pet parents are on par with
    national averages for both dogs and cats.
  • Houston pet parents are 14% more
    likely to feed their dogs human-grade food and 34% more likely to feed
    their cats human-grade food.
  • Las Vegas pet parents are 15% more
    likely to feed their dogs human-grade food and are on par with the
    national average for cat food purchases.
  • Philadelphia pet parents
    are 8% more likely to feed their dogs human-grade food and 7% more
    likely to feed their cats human-grade food.
  • San Francisco pet parents are 42%
    more likely to feed their dogs human-grade food and 21% more likely to
    feed their cats human-grade food.
  • Tampa pet parents are 19% more
    likely to feed their dogs human-grade food and 54% more likely to feed
    their cats human-grade food.
  • Washington, D.C. pet
    parents are 20% more likely to feed their dogs human-grade food and
    50% less likely to feed their cats human-grade food.

“While consumers are recognizing the benefits of higher-quality diets
and ingredients for their companions, many are confused about how to
select the food that is right for their individual pet,” continued
George.

“In our conversations with customers around nutrition, 93% of the time
they are coming to us looking for guidance on the best type of food for
their specific breed of animal,” added Mike Lackman, CEO of PetFlow.
“They know they want to improve the quality of life of their pets by
upgrading their diet, but they aren’t sure where to start.”

George and PetFlow offer these tips for selecting the right food for
your pet:

  • Start by consulting your veterinarian.
    The best outcomes
    begin when pet parents start by seeking advice from veterinarians who
    can provide guidance on dietary considerations based on the animal’s
    breed, stage of life and health concerns, such as allergies or medical
    conditions. Armed with this medical perspective, you can then explore
    food options tailored specifically to the nutritional needs of your
    pet.
  • Consider your personal values.
    Think about what is
    important to you about the food you feed the human members of your
    family. Do you put a priority on low carb products or is it more
    important that your food be sustainably raised? With a growing variety
    of high-quality specialty pet foods, you can apply those same values
    when shopping for Fido or Fluffy.
  • Know that good food isn’t always the most expensive.
    There
    are many healthy pets on many different kinds of diets who eat food
    that comes at many different price points. Figure out what budget is
    realistic for you financially; it will help you narrow in on what is
    best for you and your pet.
  • Shop with a partner you trust.
    There is no single right
    answer to what each individual pet should eat, which is why where you
    shop matters. Select a retailer that has a variety of high-quality
    products to choose from, as well as the resources and expertise to
    help you align your nutrition goals for your pet with your personal
    values, budget parameters and input from your vet.

For more expert advice from pet parents who can help you find the right
food for your pet, and access to 10,000 of the best products available,
visit PetFlow.com.

ABOUT PETFLOW

PetFlow, a leading retail brand of specialty pet food and supplies, is
changing the way pet parents care for their loved ones through its
mission of Good Foods and Good Deeds. It offers fast delivery on nearly
10,000 of the best products available in specialty pet, including food,
treats, toys, bedding, accessories and health supplies, with convenient
subscription and auto-ship options. The organization also serves as a
trusted partner that pet lovers can rely on for personalized,
data-driven advice and recommendations on nutrition and wellness.
Through its Good Deeds charitable giving program, PetFlow has helped
thousands of pets in need and is an ally to many rescue organizations
throughout the U.S. For more information on PetFlow, visit PetFlow.com
or Facebook.com/PetFlow.

Contacts

Vault Communications for PetFlow
Pamela Caruolo, 610-455-2746
pcaruolo@vaultcommunications.com