Digital Beauty Takes Another Step Forward with Perfect365’s New Explorer Community

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New Community Allows Makeup Lovers to Try on Looks from Their
Favorite YouTube and Instagram Artists in Real-Time

FREMONT, Calif.–(BUSINESS WIRE)–#ExplorerPerfect365®,
the free makeup and beauty app loved by celebrities and more than 80
million users, today announced its Explorer community, a new section of
the app where users can browse styles and try on makeup looks from their
favorite YouTube and Instagram artists. Explorer launched today with
more than 40 brand new looks, and will be updated daily with fresh
designs, tips, products and more. This new community can be accessed by
tapping the compass icon at the bottom of the Perfect365 home screen.
Explorer will be available initially for iOS users, with an Android
version coming in the next month. You can find an Explorer demo video here.

With so many beauty consumers turning to social media for the latest
makeup trends and tips, Explorer allows users to browse makeup looks
from their favorite YouTube and Instagram makeup artists all in one
place. As part of its introduction, Perfect365 is partnering with seven
new artists that are now part of the Explorer community, known for their
beautiful and creative makeup designs showcased on their Instagram and
YouTube pages. Current artists include Adele,
Alexis,
Ashley,
Carol,
Mayra,
Natalie,
and Tiffany.
The Explorer community will continue to grow as more artists are added.

Using superior Face Detection technology and digital makeup tools, the
Perfect365 team has digitized these artists’ real-life makeup designs,
allowing users to browse the looks and immediately try them on using
real-time video. When they find a look they love, users can snap a
screenshot, shop the products used, and “Fave” styles to find later.

“We see this as another step forward in the advancement of digital
beauty and we are thrilled to connect our users with the artists and
creators they love through Explorer,” said Vickie Wei, Director of
Marketing at Perfect365. “These artists are creating makeup looks and
tutorials our users love, so it was a natural step to offer them to our
community within the app. We’ve worked hard to put our users’ favorite
features in one place, so they can browse and try new looks, tutorials,
makeup tips, and products with a single tap, then immediately share with
friends for an even more engaging virtual makeup experience.”

Perfect365 is one-of-a-kind because it uses advanced Face Detection
technology that allows for the most accurate virtual makeup placement
possible, both on photos and in live video. As a result, any makeup
design looks realistic because the app knows exactly where eyeshadow
should be applied, how to contour the cheekbones and even where to place
eyeliner. With more than 200 one-tap makeup looks, over 20 customizable
makeup and tweaking tools, Style it! clothing and accessory
recommendations, and step-by-step tutorials for recreating looks in
real-life, Perfect365 has become the go-to app for selfie, makeup and
fashion enthusiasts around the world.

The app has become the makeup and entertainment industries’ fully
customizable digital platform, allowing users to try on looks from GSN’s
hit TV show Skin
Wars
, Universal’s The Huntsman:
Winter’s War
, and Sony’s Pixels. Users also benefit from the
app’s “try before you buy and apply” digital makeup looks from top
brands including celebrity makeup artist Susan Thompson’s eponymous
label, Michelle Pham’s beauty box ipsy, and the fast growing indie label
Nudestix. As a part of its commitment to building a leading beauty
platform for consumers and businesses, Perfect365 seeks to actively
engage in partnerships with beauty brands, retailers and artists. For
more information about product partnership opportunities, please contact bd@perfect365.com.
For more information about artist partnership opportunities, please
contact beautysquad-artists@perfect365.com.

For more information on Perfect365, high-res images, and screenshots,
please visit perfect365.arcsoft.com.
The app is available for iOS (iPhone,
iPad),
Android
(phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter,
@Perfect365_official on Instagram and at www.facebook.com/Perfect365
on Facebook.

© 2016 ArcSoft, Inc. All rights reserved. Perfect365 is either
registered trademark or trademark of ArcSoft, Inc. in the United States
and/or other countries. All other trademarks are the property of their
respective owners.

Contacts

For further information or press images and video, please contact Bella
PR:
Susan Small, 212-868-8183
s.small@bellapr.com
or
Leesa
Raab
l.raab@bellapr.com
or
Lauren
Verini
l.verini@bellapr.com