Disney Debuts Minnie-Inspired Instagram

New @MinnieStyle Instagram celebrates global icon’s influence on
fashion, beauty and pop culture

@MinnieStyle to launch with a behind-the-scenes look at Minnie
Mouse-inspired events during New York and London Fashion Week

GLENDALE, Calif.–(BUSINESS WIRE)–Disney is bringing all things Minnie Mouse-inspired to Instagram with
the launch of @MinnieStyle, a new account showcasing her signature style
and ongoing influence on the world of fashion, beauty and pop culture.
Minnie’s iconic style including polka dots, bows and instantly
recognizable color palette will also be celebrated this month with
events at both New York and London fashion weeks.


@MinnieStyle will showcase Minnie-inspired looks from the global fashion
community, everyday fashion inspiration, couture and ready-to-wear
designer collaborations, celebrities, bloggers and more. The first
portfolio on @MinnieStyle will feature a series of inspirational fashion
images as well as a behind-the-scenes look at events during September’s
international fashion weeks.

At New York Fashion Week, Disney is collaborating with Refinery29, the
leading digital lifestyle media company for millennial-minded women, and
CONFETTISYSTEM, to create a Minnie Mouse-inspired room, as part of
29Rooms, Refinery29’s interactive funhouse celebrating style and
culture, which is open to the public in Brooklyn, NY, on September 11
and 12. Then from September 18 to 20, during London Fashion Week, Disney
and the British Fashion Council will host the Minnie: Style Icon
exhibition. The exhibition, which has been curated with the help of
model and photographer Georgia May Jagger, will bring together
photographs from the 1930’s through present day including archive
imagery and sketches, celebrity portraits and fashion spreads. Images
from the event will also be shared on the @MinnieStyle Instagram.

Georgia May Jagger said: “I’ve always been a Minnie fan, so I’m really
excited to be working on this campaign showing how pop culture can
influence fashion in a way that encourages excitement and creativity.”

The character of Minnie Mouse was created by Walt Disney and she made
her debut alongside Mickey Mouse in Disney’s “Steamboat Willie”
animation in 1928. Patterned after the 1920’s flapper as portrayed by
actress Colleen Moore, her trademark polka dot skirt was inspired by
Coco Chanel and her “Easy Jersey” collection. From her early pillbox
flower hat, which inspired ladies hat trends to her famous bow and ears,
Minnie has been looked to for style inspiration since her inception and
has celebrity fans all over the world including Victoria Beckham, Sarah
Jessica Parker, Kourtney Kardashian and Lady Gaga to name a few.

Follow @MinnieStyle on Instagram and visit the Disney Style blog for
more updates on all things fashion and Minnie-style inspired.

About Disney Consumer Products and Interactive
Media

Disney Consumer Products and Interactive Media (DCPI) is the business
segment of The Walt Disney Company (NYSE:DIS) that brings our company’s
stories and characters to life through innovative and engaging physical
products and digital experiences across more than 100 categories, from
toys and t-shirts, to apps, books and console games. DCPI comprises two
main lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams of
app and game developers, licensing and retail experts, a leading retail
business (Disney Store), artists and storytellers, and technologists who
inspire imaginations around the world.

Contacts

Disney Consumer Products
Stephanie Fernandez
stephanie.fernandez@disney.com
818-544-0169
or
Bollare
Anna
Clayton

anna@bollare.com
212-677-5400

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