Second Wave of Products Reveals Secrets of Rey, Finn, Kylo Ren and
GLENDALE, Calif.–(BUSINESS WIRE)–Disney today revealed details of new Star Wars: The Force Awakens
products kept under wraps to preserve surprises for fans. With the film
now breaking box office records and storylines officially revealed, new
toys, collectibles and more are rolling out at Disney Store locations
and mass retailers nationwide.
“Star Wars: The Force Awakens has made instant icons of new
characters like Rey, Finn and Kylo Ren. We’re excited to share an
incredible range of products that celebrates these fantastic new heroes
and villains, allowing fans to take some movie magic home,” said Paul
Southern, Senior Vice President, Star Wars Licensing, Disney Consumer
For the first time ever, Star Wars was featured in the National
Retail Federation’s top ten toys lists for both boys and girls, and the
new line puts heroine Rey front and center.
Elissa Margolis, Senior Vice President, Disney Store comments, “Rey is a
true break out hero in the movie and is proving a huge hit with our
guests. Demand for Rey merchandise was strong even before the movie
released, with products selling as quickly as we could restock shelves,
and it’s only growing with the success of the film.”
New items focus on key plot points from the movie like the identity of
Kylo Ren and the reveal of Rey’s weapon as a lightsaber. Highlights from
the Disney Store line include a Rey Lightsaber toy, updated Elite Series
Die Cast Action Figures, a Kylo Ren Unmasked action figure, as well as a
Deluxe Figure Play Set that includes 10 highly detailed figures such as
General Leia, Han Solo, Rey, Kylo Ren and more.
Highlights at mass retail include new items from Hasbro, such as:
12-inch action figures featuring the characters Rey and Finn as FN-2187
(his stormtrooper moniker), 3.75-inch figures featuring new characters
and scenes like Rey in her Resistance Outfit with her Lightsaber, Star
Wars NERF Rey and Han Solo blasters, and a Star Wars Bladebuilders
Rey Electronic Lightsaber. From LEGO®, new Star Wars: The
Force Awakens construction sets include a Resistance Troop
Transporter (featuring a General Leia minifigure) as well as LEGO® brand Star
Wars™ buildable figures featuring heroes and villains from the film,
such as Rey, Finn, Kylo Ren, Captain Phasma and more.
Beyond figures and play sets, fans can find products featuring their
favorite characters including Rey, Finn, Kylo Ren and Captain Phasma,
across a range of categories including: Hot Wheels® diecast vehicles and
ships from Mattel, plush from Build-a-Bear, skateboards and outdoor play
items, role play from Rubies, home décor (bedding, throws, posters),
seasonal and party supplies, puzzles and much more. Apparel for the
whole family is also available at Target, Kohl’s, JCPenney, Hot Topic
The first wave of product around Star Wars: The Force Awakens was
officially launched on “Force Friday,” a global fan event on September
4, 2015, which saw more 130,000 fans turn up to one of 3,000 retail
locations in the US that opened their doors at midnight. Highlights of
the new line were revealed via a global unboxing event that unfolded
over 18 hours, 15 cities and 12 countries. Kicking off in Sydney and
rolling around the world New Year’s Eve style, the event saw popular
Maker talent unveil new toys in different cities across four continents
with the whole event streamed live on YouTube.
About Star Wars: The Force Awakens
Lucasfilm and visionary director J.J. Abrams join forces to take you
back again to a galaxy far, far away as Star Wars returns to the
big screen with Star Wars: The Force Awakens. The film stars
Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley,
John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson,
Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J.
Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin
serving as executive producers. The screenplay is by Lawrence Kasdan &
J.J. Abrams and Michael Arndt.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt
Disney Company (NYSE:DIS) that delivers innovative and engaging product
experiences across thousands of categories from toys and apparel to
books and fine art. As the world’s largest licensor, DCP inspires the
imaginations of people around the world by bringing the magic of Disney
into consumers’ homes with products they can enjoy year-round. DCP is
comprised of three business units: Licensing, Publishing and Disney
Store. The Licensing business is aligned around five strategic brand
priorities: Disney Media, Classics & Entertainment, Disney & Pixar
Animation Studios, Disney Princess & Tinker Bell, Lucasfilm and Marvel.
Disney Publishing Worldwide (DPW) is the world’s largest publisher of
children’s books, magazines, and apps, igniting imagination through
storytelling in ever-inventive ways. DPW creates and publishes books,
magazines, eBooks and apps both vertically in-house and through an
extensive worldwide licensing structure. DPW is also committed to the
educational development of children around the world through Disney
Learning, which includes our flagship learning brand, Disney
Imagicademy, as well as Disney English and other Disney-themed learning
products. The Disney Store retail chain operates across North America,
Europe and Japan with more than 350 stores worldwide and is known for
providing consumers with high-quality, unique products. Disney Store
operates ecommerce channels in nine countries, which can be found here.
For more information, please visit Disney Consumer Products www.DisneyConsumerProducts.com.
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm Ltd.
and/or its affiliates. © & TM Lucasfilm Ltd.
Disney Consumer Products
Joss Hastings, 818-544-0382