International Snack Franchise Launches ‘What Makes You Pop?’ Campaign
with Giveaways of New Flavor
Popcorn, the world’s largest popcorn franchise retailer with more
than 100 locations around the globe, will give people a chance to win
free tins of its new seasonal Cookies ‘n’ Cream popcorn flavor during
National Popcorn Poppin’ Month in October by sharing “what makes them
pop” on their personal Facebook, Twitter and/or Instagram accounts.
After being enjoyed by consumers as one of the most popular ice cream,
milk shake and candy bar flavors, this is the first time Doc Popcorn has
developed Cookies ‘n’ Cream into a popcorn flavor. The limited time
flavor will be available at participating locations nationwide and
online at www.docpopcorn.com
between Oct. 1 and Dec. 31.
Cookies ‘n’ Cream is a game changer for traditional popcorn lovers. The
new creation blends one of Doc Popcorn’s most loved flavors, Klassic
Kettle, with white chocolate and chunks of cream filled chocolate
cookies. It’s a decadent twist to one of America’s favorite sweet treats
in celebration of October being National Popcorn Poppin’ Month, which
includes Halloween, and the ensuing winter holidays. National Popcorn
Poppin’ Month recognizes popcorn as one of the country’s most
traditional snack foods during its harvest time.
Doc Popcorn will give away one free Big Tin (3.5 gallons) of Cookies ‘n’
Cream popcorn each week in October as part of its “What Makes You Pop?”
campaign. To qualify, participants have to share a few words, a photo,
or a video about what makes them “pop,” or smile, and include the
hashtags #WhatMakesYouPop and #DocPopcorn on their Facebook, Twitter or
Instagram accounts during the month of October. Hashtags must be present
for the entry to be valid and pages must be public within the account
privacy settings. Doc Popcorn will select one winner to receive a Big
Tin at the end of each week. See full contest rules at www.docpopcorn.com/whatmakesyoupop.
“Doc Popcorn is all about sharing and creating smiles between family and
friends, so each week we’d like to give our new Cookies ‘n’ Cream flavor
to someone who shares what makes them ‘pop,’ or smile, with us,” said
Renee Israel, co-founder of Doc Popcorn and “Mama Pop.” “We can’t think
of a better way to kick off the giving season than with a brand new
flavor and a celebratory popcorn giveaway.”
Because the flavor has been one of America’s favorites for so long in
other forms, Doc Popcorn’s Cookies ‘n’ Cream will trigger nostalgia and
positive feelings experienced during the fall and winter holidays.
“This flavor is reminiscent of cookies and milk as an after school
snack, and the sweetness is apropos to serve as a treat at Halloween,
Thanksgiving and December holiday gatherings,” Israel said. “Introducing
Cookies ‘n’ Cream as a popcorn flavor at this time of year is a sweet
way for consumers to treat themselves and others this holiday season.”
About Doc Popcorn
Using whole grain kernels, proprietary flavor blends and other
high-quality ingredients, Doc Popcorn handcrafts a wide variety of
fresh-popped specialty flavors of popcorn including gluten-free and
nut-free options. Doc Popcorn started franchising in 2009 and has since
been recognized as one of the hottest snack franchises in the country.
Entrepreneur Magazine consistently ranks Doc Popcorn among the “Top Food
Franchises,” “Top Mobile Franchises,” “Top Franchises Under $50,000,”
and placed the company in the top half of its “Franchise 500,” a
highly-regarded list in the franchise industry. For more information,
please visit www.docpopcorn.com.
J.T. Morand, 847-945-1300