Dominate the Fashion World in Style Savvy: Fashion Forward

Master Five Professions in Trendy Nintendo 3DS Game

REDMOND, Wash.–(BUSINESS WIRE)–There is so much more to Style
Savvy: Fashion Forward
than just playing dress up. The
refreshingly deep Nintendo
game, which launches on Aug. 19, teaches fashionistas of all
ages about creativity, fashion and management skills. The game lets you
enjoy an incredibly fun lifestyle, while also learning the ins and outs
of the fashion world! By taking on five different professions with their
own game mechanics and challenges, you can help customers look and feel
glamorous, while also shaping fashion trends all around town. Think you
know fashion? Put your sense of style to the test!

“There’s a reason fans have fallen in love with the Style Savvy
series,” said Cindy Gordon, Nintendo of America’s Vice President of
Corporate Affairs. “The games are a pleasant surprise for anyone that
plays them, and the feeling of nailing your looks and pleasing customers
in the game is as satisfying as ever in Style Savvy: Fashion Forward.”

Style Savvy: Fashion Forward features five different professions
that you can master: boutique manager, designer, hair stylist, makeup
artist and model. Each one has unique gameplay and can be switched on
the fly. That means you can play the game while focusing on the one job
you really want, or mix it up and dip your feet into everything.

As a boutique manager, you recommend clothing based on customers’
requests and personal styles. By selecting from an eventual collection
of more than 19,000 pieces of clothing and accessories, you can gain
your customers’ trust, which, in turn, will make them want to purchase
more items at your store. But make sure you keep your shop well stocked!
Stop by the Exhibition Hall’s wholesale outlets to stock up on fashion
items that are constantly changing. Play your fashion cards right and
everyone will be wearing your clothes and following your style trends.

Taking on the role of designer will push the limits of your creativity.
After you receive a request for a new article of clothing, you can enter
your shop to create it. By speaking with locals around town, you will
discover new patterns to use in your creations. You can even discover
what’s “hot” by using the awesome in-game Fashion 101 guide to learn
about real-world fashion topics like accent colors and clothing styles.
Once you perfect your line, you can sell your clothes in the shop or
collect commissions to make even more clothes. Will your clothes be the
hit of the new season? Or will they end up in the bargain bin? You won’t
know until you try!

Some customers will enter your shop looking for a chic new haircut or
flawless makeover. That’s when your hair styling and makeup artist
skills come into play. Asking the right questions and finding the right
look will determine which style is right for each customer. If you’re
confident you know what they want, grab your tools and get styling!
Customers that love your choice will come back for future appointments
and, most importantly, recommend you to more people around town.

Designing all these clothes and inspiring all these new fashion trends
is great, but what good is being a fashion mogul if you can’t show off
your work? By choosing to be a top model, you can model for photo shoots
in the Photo Studio and at fashion shows, or even share your styles via
the StreetPass feature to showcase some of your best looks. If you have
wireless internet access, you can also visit a friend’s shop to explore
and take pictures, compete in Miiverse contests and swap designs online
with friends. You can even personalize a miniature dollhouse that holds
showrooms and spare rooms, which you can furnish and decorate with
items. These custom dollhouses can also be shared via StreetPass.

A wide variety of different amiibo
figures like Mario, Peach, Rosalina, Samus and Isabelle can also be used
in the game. Each different character provides a new, exclusive clothing
item or accessory related to that character. For example, tap the Kirby
amiibo while playing to get a stylish (and adorable) pink Kirby purse.
Discovering the fashion items that each amiibo provides and putting them
to good use is a big part of the fun. For a full list of compatible
amiibo, visit

Style Savvy: Fashion Forward launches exclusively for the
Nintendo 3DS family of systems on Aug. 19, and can be purchased in
stores, in Nintendo eShop on Nintendo 3DS and at at a
suggested retail price of $29.99. That’s an especially good deal when
paired with the newly priced Nintendo
system, which is available at a suggested retail price of just
$79.99. If you want to try Style Savvy: Fashion Forward before
you buy, head to Nintendo eShop right now to download a free demo for
the game. Additionally, a new Style Savvy: My Room Theme is also
available in the Nintendo 3DS Theme Shop for $1.99.

For more information about Style Savvy: Fashion Forward, visit

Remember that Nintendo 3DS features parental controls that let adults
manage the content their children can access. For more information about
this and other features, visit

About Nintendo: The worldwide pioneer in the creation of
interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan,
manufactures and markets hardware and software for its Wii U
and Wiihome consoles, and Nintendo 3DS and
Nintendo DS families of portable systems. Since 1983, when
it launched the Nintendo Entertainment System, Nintendo has
sold more than 4.4 billion video games and more than 693 million
hardware units globally, including the current-generation Wii U,
Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy,
Game Boy Advance, Nintendo DS, Nintendo DSi and Nintendo DSi
XL, Super NES, Nintendo 64, Nintendo
GameCube and Wii systems. It has also created industry icons
that have become well-known, household names such as Mario,
Donkey Kong, Metroid, Zelda and
Pokémon. A wholly owned subsidiary, Nintendo of America
Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s
operations in the Western Hemisphere. For more information about
Nintendo, please visit the company’s website at

Note to editors: Nintendo press materials are available at,
a password-protected site. To obtain a login, please register on the


Michelle Mandara, 212-373-6051
Green, 415-318-4308