DQ® Brand Lowers Valentine’s Day Stress Levels with New Cupid Cake and Couch Option

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Survey finds more than 80 percent of men in relationships feel guilty
about not going out on Valentine’s Day, but nearly half of women in
relationships actually want to stay in at home

MINNEAPOLIS–(BUSINESS WIRE)–According to a nationwide survey of American couples commissioned by the Dairy
Queen
® brand, 82 percent of men feel guilty
about not going out, but 67 percent of women think staying in can
actually be romantic.


To help fight Valentine’s Day stress levels, the DQ brand, a
Berkshire Hathaway (NYSE: BRK.A and BRK.B) company, created a new,
made-for-two Ultimate Choco Brownie Blizzard®
Cupid Cake
for couples to embrace real comfortable love at home
and #getcomfywithcake. In fact, 93 percent of couples have reached the
comfortable stage of their relationship.

“Every Valentine’s Day, we help fans break the cliché in some way,” says
Barry Westrum, executive vice president of Marketing for American Dairy
Queen Corporation (ADQ). “Last year, we introduced a treat for singles.
This year, we’re taking Valentine’s Day from stressful to comfortable
with a shareable cake. Others can have their red-hot romance out on the
town. We’re embracing real comfortable love at home with our new Cupid
Cake.”

The Ultimate Choco Brownie Blizzard Cupid Cake screams
indulgence and comfort, with features like decadent brownie pieces,
sweet choco chunks, rich cocoa fudge, signature fudge and crunch center,
all blended with the DQ brand’s world famous vanilla soft serve.

The survey also revealed the following about American couples and
Valentine’s Day:

  • Couples are more likely to share a credit card than a pillow; 12
    percent even share a toothbrush.
  • The secret to a Comfortable Couple? The same taste in food and humor,
    not background, personality or geography.
  • Sixty-eight percent of men have written Valentine’s Day posts about
    their significant others on social media, but only 43 percent of women
    have written about their guys.
  • Only 10 percent of couples think romantic posts are fake and cliché.
  • Nearly half (47 percent) of couples plan to celebrate Valentine’s Day
    on a different day than Valentine’s Day.

The Ultimate Choco Brownie Blizzard Cupid Cake is
available at participating DQ stores and DQ Grill & Chill®
restaurants. Starting at $9.99, the Ultimate Choco Brownie
Blizzard Cupid Cake is available at participating DQ
stores and DQ Grill & Chill restaurants and can be ordered
ahead at DQcakes.com
or by visiting or calling a participating DQ store or DQ Grill
& Chill
restaurant.

For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ brand on Twitter using #LOVEmyDQ and follow
the brand at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.7 million
friends and become a friend at facebook.com/dairyqueen.

*American Dairy Queen, in conjunction with Toluna Research, commissioned
a survey of 800 nationally representative U.S. adults in committed
relationships, ages 21-54; Survey conducted between January 15 and
January 25, 2017, with a +/-3.5% margin of error.

About IDQ

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is
the parent company of American Dairy Queen Corporation (ADQ). Through
its subsidiaries, IDQ develops, licenses and services a system of more
than 6,600 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire),
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information, visit DairyQueen.com.

Contacts

for Dairy Queen
Anita Strohm, 816-810-2830
astrohm@crossroads.us
or
Maggie
Miller, 618-334-7891
mmiller@crossroads.us