DQ® Brand Sends Guardians of the Galaxy Fans on a Sweet Mission
Brand celebrates Marvel collaboration with limited-time Guardians
Awesome Mix Blizzard Treat and #MissionMixtape, challenging Fans to
uncover the last cassette players in the galaxy
MINNEAPOLIS–(BUSINESS WIRE)–Fasten your seatbelts. It’s time for a sweet mission that’s out of this
galaxy. Today, the Dairy Queen® brand
is teaming up with Marvel Studios’ highly anticipated movie release,
“Guardians of the Galaxy Vol. 2,” to launch the Guardians Awesome Mix
Blizzard Treat and #MissionMixtape, a Fan journey to claim an
exclusive mixtape, then search the galaxy for a cassette player to hear
your celestial reward.
“The Marvel collaboration allows us to bring our Fan Food philosophy to
life in our new summer blockbuster Guardians Awesome Mix Blizzard
treat,” says Barry Westrum, executive vice president of Marketing for
American Dairy Queen Corporation (ADQ). “In the movie, the Guardians are
stronger as a team. Likewise, we teamed up with Marvel to create a Fan
favorite summer Blizzard treat flavor, mixing brownie and cookie pieces
to create ‘Brookie’ pieces and combining them with caramel, choco chunks
and DQ vanilla soft-serve.”
The limited-time Guardians Awesome Mix Blizzard Treat is
available now at participating DQ and DQ Grill & Chill®
locations.
Starting April 26 at 12 p.m. CDT, Fans can claim one of 1,000 Mission
Mixtapes at MissionMixtape.com.
Once claimed, Fans must search the galaxy for a cassette player to play
the tape and get a special code for prizes ranging from limited edition,
cast-signed Marvel Studios’ “Guardians of the Galaxy Vol. 2” movie
posters to DQ gift cards. Each cassette tape also includes
original, unofficial ‘bonus’ tracks. Fans can share their missions or
follow along with #MissionMixtape.
Additionally, Fans can upgrade the small sundae in the $5 Buck Lunch
meal to a small Blizzard treat for an additional $1.
The DQ brand is also offering Guardians Snacks, an out-of-this-world
snack pairing of a mini Blizzard treat and three DQ Bakes!
® soft pretzel sticks served hot from the DQ Bakes! oven
with zesty queso.
The Guardians Awesome Mix Blizzard Treat and #MissionMixtape is
part of the DQ brand’s collaboration with Marvel Studios’
“Guardians of the Galaxy Vol. 2,” in theaters May 5. The collaboration
started with a DQ store location included in the movie
representing something very timeless and iconic for the background of a
scene. Check out a Marvel Studios’ “Guardians of the Galaxy Vol. 2”
featurette to see more.
“We had a blast collaborating with Dairy Queen on this program,” says
Mindy Hamilton, Marvel’s SVP of Global Partnerships. “Everything came
together so naturally because, at our cores, both Marvel and DQ are
committed to putting fans first. We hope that our efforts will bring
smiles to faces around the country so that we can all kick off summer on
the right note.”
Terms and conditions apply, see MissionMixtape.com
for more details.
International Dairy Queen, Inc. is a subsidiary of Berkshire Hathaway
Inc. (NYSE: BRK.A and BRK.B), which is led by Warren Buffett, the
legendary investor and CEO of Berkshire.
For more information about the Dairy Queen system, visit
DairyQueen.com. Connect with the DQ brand on Twitter using
#LOVEmyDQ and follow the brand at twitter.com/dairyqueen. Visit the DQ
Facebook fan page, which has more than 10.7 million friends and become a
friend at facebook.com/dairyqueen.
About Marvel Studios’ “Guardians of the Galaxy Vol. 2”
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel Studios’
“Guardians of the Galaxy Vol. 2” continues the team’s adventures as they
traverse the outer reaches of the cosmos. The Guardians must fight to
keep their newfound family together as they unravel the mystery of Peter
Quill’s true parentage. Old foes become new allies and fan-favorite
characters from the classic comics will come to our heroes’ aid as the
Marvel Cinematic Universe continues to expand.
“Guardians of the Galaxy Vol. 2” is written and directed by James Gunn
and stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel
as Baby Groot, Bradley Cooper as Rocket, Michael Rooker, Karen Gillan,
Pom Klementieff, Elizabeth Debicki, Chris Sullivan, Sean Gunn, Tommy
Flanagan, Laura Haddock, with Sylvester Stallone, and Kurt Russell.
Kevin Feige is producing, and Louis D’Esposito, Victoria Alonso,
Jonathan Schwartz, Nikolas Korda and Stan Lee are the executive
producers. Marvel Studios’ “Guardians of the Galaxy Vol. 2” blasts into
theaters on May 5, 2017.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney
Company, is one of the world’s most prominent character-based
entertainment companies, built on a proven library of more than 8,000
characters featured in a variety of media over seventy-five years.
Marvel utilizes its character franchises in entertainment, licensing and
publishing. For more information visit marvel.com. © 2017 MARVEL
About IDQ
International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minn., is
the parent company of American Dairy Queen Corporation (ADQ). Through
its subsidiaries, IDQ develops, licenses and services a system of more
than 6,600 locations in the United States, Canada and more than 25 other
countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire),
which is led by Warren Buffett, the legendary investor and CEO of
Berkshire. For more information, visit DairyQueen.com.
Contacts
Dairy Queen
Maggie Miller, 618-334-7891
mmiller@crossroads.us
or
Bri
Bauer, 952-239-2958
Bri.Bauer@idq.com
