Dr. Deepak Chopra Launches Wellbeing Platform Jiyo

Jiyo Encourages Behavioral Change via Communities for Personal
Transformation and Offers Exclusive New Meditations with Dr. Chopra as
well as Video Content from Leading Global Experts

NEW YORK–(BUSINESS WIRE)–Today world renowned physician, New York Times best-selling
author and wellness expert Deepak Chopra, M.D. and entrepreneur,
technology, and transmedia expert Poonacha Machaiah launched a new
wellbeing platform called Jiyo, intended to be a personal companion to
enable personal transformation. Moving beyond many popular apps and
devices that focus on just one aspect of wellbeing, Jiyo addresses
health and wellness holistically, encouraging lifestyle modification and
offering expert insights across categories from exercise and nutrition
to sleep and stress, in addition to exclusive interactive meditation
videos with Dr. Chopra.

The groundbreaking platform utilizes cutting-edge intuitive technology
to analyze users’ behavior and makes recommendations based on their
habits to nudge them on their path to wellbeing. With 80% of all heart
disease, stroke and type 2 diabetes and more than 40% of cancer
attributed to poor lifestyle choices and treating people with chronic
diseases such as these accounting for 86% of our nation’s health care
costs (approximately $3.2 trillion), Jiyo leverages lifestyle
modification as a way to address this global challenge.

“The goal of Jiyo is to impact a billion lives around the world by
enabling them to experience a joyful energetic body, a loving
compassionate heart, a restful alert mind and lightness of being,” said
Dr. Chopra.

By focusing on five pillars of wellness including personal growth,
exercise, nutrition, sleep, and relationships, Jiyo aims to take a
360-degree approach to wellbeing, offering curated video content and
insights from leading global experts including Dr. Mark Hyman, Kimberly
Snyder, Eddie Stern and Tara Stiles. Wellbeing communities are also a
key feature of the platform given the importance of support groups that
enable users to achieve their wellbeing goals, and users will be able to
access such communities by subscription.

“Jiyo aims to democratize wellbeing by leveraging mobile technology,
devices/sensors, curated content/services and prescriptive analytics to
provide the consumer with contextual services that will enable them to
make positive lifestyle changes,” said Machaiah.

Going beyond traditional quantified-self apps and devices, which
primarily provide data, Jiyo offers insights and curated content and
services through its behavioral nudges. Rather than tell a user how much
they slept, for example, Jiyo may note that the user tends to sleep less
when he or she uses his or her phone late at night, and may
automatically suggest a meditation in the evenings to urge the user to
prepare for sleep rather than send text messages. Jiyo has curated some
of the leading wearable devices and apps that can be integrated based on
user preference as well.

As curator of leading experts across facets of wellbeing, Jiyo has also
partnered with MINDBODY, the leading provider of business management
software to the wellness services industry and the creator of the
award-winning MINDBODY consumer app. Through this partnership, Jiyo
users will be able to access MINDBODY’s extensive, worldwide network of
over 277,000 practitioners in fitness, beauty, and wellness to find and
book classes and appointments with local experts anywhere, anytime. From
acupuncture to indoor cycling, color highlights to massage, martial arts
to yoga, only MINDBODY boasts such a diverse, ever-increasing breadth of
choices that encourages people to participate more frequently in
wellness activities – making it easier to maintain a healthier lifestyle.

Furthermore, Jiyo has partnered with Apollo Life, a distinguished leader
in the health and wellness segment in South Asia, to develop a health
risk assessment and wellbeing index. The Apollo Life partnership in
India will enable Jiyo to bring wellbeing services to nearly 1.5 million
corporate users.

“Our health is our true wealth and this is not a mere adage. Good health
is a priceless gift; it demands our attention because it is all in our
hands. The partnership with Jiyo is a much needed catalyst to address
the huge healthcare challenge our society faces today with chronic
disease and lifestyle disorders,” said Dr. Prathap C. Reddy, Chairman,
Apollo Hospitals Group.

About JIYO

Jiyo is a comprehensive digital platform that allows users to engage,
learn, and interact with a diverse range of information, articles,
videos and reminders that help them to be their best selves. Jiyo’s
intuitive technology tracks users’ behavior and then offers insights and
suggestions based on their habits. This kind of 360-degree wellness
covers exercise, meditation, relationships, finances, and finding
purpose in the everyday. Besides useful content and encouraging
reminders, Jiyo is also committed fostering community, connecting users
to world leaders and experts on wellbeing and allowing them to create
bonds with like-minded people who use the platform. Jiyo’s aim is to
make users more aware, identify their unique sets of strengths, and
create a pathway to making every moment of life count.

About Dr. Deepak Chopra

The author of more than 80 books translated in over 43 languages,
including 22 New York Times bestsellers, Dr. Chopra co-founded The
Chopra Center, the premier provider of experiences, education, teacher
trainings and products that improve the health and wellbeing of body,
mind and spirit. The Chopra Center provides an integrative approach to
total wellbeing through self-awareness, and the practice of yoga,
meditation and Ayurveda and collaboration with visionaries, scientists,
pioneers, physicians and industry experts to educate and inspire seekers
from around the globe to better their lives and the lives of those
around them.

Contacts

For Jiyo
Callie Stanton, 646-654-3438
cstanton@nikecomm.com