Drought-and Sustainability-Conscious Hotels Reduce Water and Energy Resources with Simple Laundry Solution

Tide® Professional Coldwater Laundry System Offers Water and
Energy Savings to Businesses Looking to Reduce Resources and Save Money

CINCINNATI–(BUSINESS WIRE)–On-premise laundry operations account for 16 percent of a hotel’s water
usage, second only to guest rooms, and require significant energy
resources, according to the Environmental Protection Agency (EPA)1.
With the drought ongoing in many U.S. states, reducing the amount of
water and energy used continues to be at the top of many hoteliers’
minds. Whether they need to meet government-instituted utility
reductions, are looking to reduce overall consumption of natural
resources or want to lower overall operational costs, hotel operators
need a laundry solution that helps them achieve these goals without
sacrificing the quality of their linens.

Recognized as a 2015 Silver Edison Green Award™ winner for its water and
energy saving capabilities, the Tide® Professional Coldwater
Laundry System, an on-premise laundry program by P&G ProfessionalTM
enables facilities to reduce the water used in a commercial washer
by up to 40 percent2 and the energy needed to heat the water
in a commercial washer by as much as 75 percent3, which can
help hotels save as much as $8,700 per year4 (for a 150 room
hotel) based on water, energy and linen replacement cost savings. Tide
Professional Coldwater has an advanced formula that uses unique enzymes,
specially designed for lower wash temperatures, which help effectively
break down stains without the need for higher water temperatures.

“As a hotel operator in California, it’s incumbent on all of us to work
together to try and conserve water wherever possible,” said Alan Hurd,
Director of Operations, Pacifica Hotels. “We look for every opportunity
we can, and the Tide Professional Coldwater System lets us reduce the
amount of loads, wash cycles, and rinse cycles that we use, thereby,
conserving a substantial amount of water at each hotel every year. When
you combine that across 35 hotels in our portfolio, it’s a significant
dent in helping California meet its water conservation mandates.”

The Tide Professional Coldwater System includes four products – a
near-neutral pH coldwater detergent, Downy fabric softener, bleach and
whiteness enhancer – all formulated to work together to deliver clean,
soft linens and towels while using significantly less water at colder
temperatures than traditional on-premise laundry systems. The system’s
near-neutral pH formula and added Tide Professional Whiteness Enhancer
also protects fabric integrity to keep linens looking newer longer to
help reduce linen replacement costs by up to 15 percent5.

“All of our customers, no matter where they operate, can benefit from
on-premise laundry solutions that reduce the water and energy needed to
effectively clean their linens and towels,” said Paul Edmondson,
Commercial Director, P&G Professional. “We’re very proud of the fact
that more than 24 million guests have slept on linens washed in the Tide
Professional Coldwater system to date and we’ve enabled those hotels the
ability to provide customers with the experience they expect and
deserve, while also saving natural resources and reducing operational

For additional information about how Tide Professional Coldwater can
provide water and energy savings, visit www.pgpro.com/TideColdwater.
See the positive impact Tide Professional Coldwater can have on a
hotel’s water and energy use, by clicking here.

About Procter & Gamble Professional

P&G Professional is the away-from-home division of
Procter & Gamble, serving the foodservice, building cleaning and
maintenance, healthcare, hospitality, food/drug/mass, and convenience
store industries. P&G Professional offers complete solutions utilizing
its parent company’s scale, trusted brands and strengths in market and
consumer understanding. P&G Professional features such brands as Dawn®
Professional, Mr. Clean® Professional, Comet®
Professional, Spic and Span® Professional, Bounty®,
Safeguard®, Febreze® Professional, Swiffer®
Professional, Tide® Professional, and its own brand, P&G Pro
Line®. Please visit http://www.pgpro.com
for the latest information about P&G Professional’s solutions and

About Procter & Gamble

P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®,
Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®,
and Whisper®. The P&G community includes operations in
approximately 70 countries worldwide. Please visit http://www.pg.com for
the latest news and information about P&G and its brands.

About Pacifica Hotels

Pacifica Hotels was formed in January of 1993 to consolidate the
hospitality operations of Invest West Financial Corporation, which has
been involved in the acquisition, development, refurbishing and
operating of quality hotel properties and other commercial real estate
properties for almost 30 years. Today, Pacifica Hotels is the largest
owner and operator of boutique hotels on the Pacific coast. Pacifica
Hotels’ 35 independent and flag properties in key California cities from
San Diego to San Francisco, as well as Hawaii and Florida, feature
outstanding locations, AAA 3 and 4-diamond ratings, upgraded amenities
and high standards of guest service. For complete hotel descriptions and
reservations, visit www.pacificahotels.com.

1 EPA Saving Water in Hotels – https://www3.epa.gov/watersense/commercial/docs/factsheets/hotels_fact_sheet_508.pdf
to 40% water savings – When you switch to the Tide® Professional
Coldwater System from a standard hot system. For guest room linens only.
Applies to water used in your washing machine only.
to 75% energy savings – When you switch to the Tide® Professional
Coldwater System from a standard hot system. For guest room linens only.
Applies to energy used to heat water in your washing machine only.
to $8,700 bottom line savings – Annual savings based on switching from a
standard alkaline system to the Tide® Professional Coldwater System.
Assume U.S. national average commercial water and gas costs according to
Black & Veatch 2012/2013 report “50 Largest Cities Water/Wastewater Rate
Survey” and the American Gas Association 2012 “Energy Industry Analyses
and Statistics.” Must have fully programmable washing machines to
qualify for savings. Linen savings based on a 50-cycle test vs. the
leading alkaline system. Savings assumes the standard competitive system
is priced parity with Tide® Professional Everyday system (Tide®
Detergent, Clorox and Downy) and uses linen replacement cost data based
on a study among Hospitality key decision makers in April 2014.
to 15% linen savings vs. leading alkaline system in 50-cycle test.


P&G Professional
Renee Buchanan, 513-983-2962
Relations for P&G Professional
Molly Crabill, 949-614-6156