DRY Soda Co. Launches New Heirloom-Inspired Fuji Apple DRY Sparkling

Pioneer of Craft Sparkling Beverages Unveils Crisp Take on Nostalgic
Fruit Varietal at 2016 Natural Products Expo West

Soda Co.
, tastemakers of gourmet sparkling beverages, is expanding
its beverage offering with the launch of Fuji Apple DRY Sparkling at
Natural Products Expo West, March 11-13, 2016. Attendees of the show
will be among the first to experience DRY’s new Fuji Apple flavor at the
DRY Sparkling booth #4241 in Hall D.

Full bodied and elegant, Fuji Apple DRY Sparkling celebrates the sweet,
crisp taste of one of the world’s most beloved apples. The luscious new
flavor will be sold exclusively at 1300+ Target stores nationwide from
April through September, with additional national retailers to be added
in the fall of 2016.

“Fuji apples have been one of my favorite fruits since before I can
remember. It’s very exciting to bring the flavor of these apples to the
DRY line,” said Sharelle Klaus, founder and CEO of DRY Soda Co. “The
flavor profile of Fuji Apple DRY Sparkling is so refreshing – much
lighter and more elegant tasting than the heavy, sugary ciders and other
apple drinks on the market. It is great straight out of the bottle, but
it also pairs well with so many of my favorite meals – not to mention,
the cocktail possibilities are endless. Adding Fuji Apple to our core
line was an easy decision. We are thrilled to be launching it at select
Target stores, alongside four of our other flavors.”

Originally grown in Fujisaki, Japan, the Fuji apple was brought to the
U.S. market in 1962, and is now cultivated around the world, including
in DRY’s home state of Washington. Crisp and refreshing, Fuji Apple DRY
Sparkling is exceptional when paired with foods like fried chicken,
muffulettas, pork chops, grilled cheese or vanilla ice cream. The
aromatic flavor also serves as a simple and sophisticated cocktail mixer
for drinks made with vodka, bourbon, brandy and prosecco.

Like all other DRY beverages, Fuji Apple DRY Sparkling is made with just
four all natural ingredients, including a touch of cane sugar, allowing
the true flavors of the fruit to shine through. It is OU Kosher
certified, caffeine-free, sodium-free, Non-GMO Project Verified, and
made without artificial flavors or colors. Fuji Apple DRY Sparkling will
be sold in 4-pack glass bottles at a suggested retail price of $6.99.

DRY Sparkling beverages are designed to taste beautiful. Ideal to sip
from a champagne flute, pair with a great meal, or mix into a cocktail,
DRY Sparkling is crisp, well rounded and refreshing, unlike other
sparkling beverages that have heavy or overly sweet flavor profiles. DRY
Sparkling is available nationwide at Kroger, Target, Safeway, Whole
Foods Market, Amazon.com and more. For more information, paring ideas
and craft cocktail inspiration, please visit www.drysparkling.com.

About DRY Soda Co.

Founded in Seattle, Wash. in 2005, DRY Soda Co. creates sparkling
beverages for people seeking culinary experiences in their everyday
lives. The full line is available in nine flavor-forward, crisp,
unexpected varieties: Fuji Apple, Lavender, Blood Orange, Rhubarb,
Vanilla Bean, Juniper Berry, Rainier Cherry, Ginger, and Cucumber. With
a clean ingredient panel and artisan flavors, DRY Sparkling is worthy of
gourmet food pairing and premium mixology. For more information, visit www.drysparkling.com.


Rachel Kay Public Relations
Kristin Hickey