Dynamics Inc. Advanced Loyalty Platform Powers the Launch of Revolutionary Upper Deck e-Pack™

Dynamics’ Loyalty Platform Makes it Possible to Collect, Store and
Catalog Trading Cards on e-Pack’s Innovative System that Bridges the
Physical and Digital World

PITTSBURGH–(BUSINESS WIRE)–Dynamics, an award winning company that provides advanced payment and
loyalty platforms, teamed up with Upper Deck, the exclusive provider of
NHL® trading cards, for the All-Star launch of e-Pack. e-Pack uses the
digital and trading environment created by Dynamics to allow collectors
to interact and experience trading cards like never before. Collectors
can not only buy, collect and catalog their cards digitally, they are
now able to have actual physical versions of digital cards mailed out at
any time.

The e-Pack online experience is based on Dynamics’ second generation
gamification-based loyalty platform. In October of 2012, Dynamics
launched the ePlate™ platform and partnered with Upper Deck to launch
the first paid digital-to-physical sportscard trading system. In
addition to providing consumers with exclusive trading cards, the
e-Plate™ platform was designed to allow Upper Deck and Dynamics’ 45
other partners to drive loyalty through social interaction and
incorporation of games and sweepstakes.

“Sportscard collectors are always looking for one-of-a-kind experiences
which provide them with a connection to their favorite hobby,” said Jeff
Mullen, CEO of Dynamics Inc. “The launch of e-Pack provides collectors
with the most immersive experience available for trading cards.”

Upper Deck’s popular flagship brand, UD Series One Hockey (UD1), kicks
off the e-Pack launch. Fans can try e-Pack for free just by registering
at www.UpperDeckEpack.com.
Once registered, users can claim a free pack every day – just for
logging on.

“The Dynamics platform has been a great foundation for e-Pack,” said
Jason Masherah, President of Upper Deck. “Launching on the same award
winning infrastructure used to provide an advanced payment platform for
leading banks and merchants gives us peace of mind and ensures a safe
and secure environment for e-Pack transactions.”

More information, including detailed e-Pack functionality, exclusive
e-Pack content and a list of e-Pack achievement badges can be found at www.UpperDeckEpack.com.

About Dynamics, Inc.

Dynamics Inc., founded in 2007 by Jeff Mullen, designs and
manufactures intelligent battery-powered payment devices and advanced
payment platforms. The company has currently launched products
with banks in the United States and Canada and has won five Finovate
Best of Show awards, two Cartes Sesames awards, a Best in Show award for
Personal Electronics at the International Consumer Electronics Show
(CES), and the $1M People’s Choice Award at DEMO. Dynamics
investors include MasterCard, CIBC, Adams Capital Management and Bain
Capital Ventures. For more information, visit www.dynamicsinc.com.

About Upper Deck

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports
and entertainment company built on the pillars of quality craftsmanship,
authenticity and innovation with a dedication to creating products that
turn memorable moments into collectibles. Upper Deck is the exclusive
provider of NHL trading cards, and is home to the world’s greatest
athletes including Connor McDavid, Michael Jordan, Wayne Gretzky, Tiger
Woods and LeBron James. Find out more at www.UpperDeckBlog.com.

Contacts

Dynamics Inc.
Peter Reiner, 201-749-2775