EA SPORTS Celebrates the Start of a New Season With All New Gameplay Trailer Featuring Clubs From Across Europe

Squad Building Challenges and FUT Champions Offer New Ways to Play
While Dynamic Live Service Promises to Deliver the Biggest Season Yet in
FIFA Ultimate Team

New Competitive Gaming Platform Offers Fans the Opportunity to
Compete for Their Share of a $1.3 Million Prize Pool

Pro Clubs and Career Mode Add Innovation and Depth with New Features

FIFA Mobile Announces Launch Coming This Fall

COLOGNE, Germany–(BUSINESS WIRE)–Electronic
Arts Inc.
(NASDAQ: EA) today released an all-new gameplay trailer
showcasing many of the new kits, transfers, celebrations, skill moves,
newly-modeled players, and innovative gameplay features in EA SPORTS™
FIFA 17,
powered by Frostbite™*
on Xbox One, PlayStation 4, and PC. Celebrating the real-world return of
several licensed football leagues from FIFA 17, the trailer,
captured in-game, highlights true-to-life action powered by the
industry-leading new game engine, putting fans in control of every
moment on the pitch when it launches on September 27th in
North America and September 29th worldwide.


Watch Football, Powered by Frostbite: here.
See
Gameplay Features: here.

“This is a revolutionary season for EA SPORTS FIFA,” said David
Rutter, Electronic Arts GM and Executive Producer. “In June we revealed
a new game engine, a deep set of gameplay features and mechanics, and
the introduction of an immersive, narrative-driven mode in FIFA 17
The Journey.
The response from fans was amazing, and now to announce
what will be the biggest season yet in FIFA Ultimate Team and
introduce innovation in the most popular modes across the game – we
can’t wait for people to play.”

Part of the biggest season yet in Ultimate Team™, FIFA 17
introduces two new ways to play within the franchise’s most popular mode
with Squad Building Challenges and FUT Champions. Squad Building
Challenges gives fans the opportunity to test their management skills on
console or in the FUT 17 companion app, and earn in-game rewards
by fulfilling squad requirements with players from their Club. Once the
requirements are met, fans can exchange squads in each challenge to
redeem rewards. FUT Champions* is a new way for all fans to
compete in daily knockout tournaments for in-game rewards and the chance
to play in the Weekend League. Once fans make the Weekend League, they
will compete to win matches and rank up for rewards. Each Weekend League
performance counts, as combined wins help fans rank up the Monthly
Leaderboard for the chance to earn the biggest in-game rewards in FUT.
Reaching the top spots on the Leaderboard could result in an opportunity
to compete in the EA SPORTS FIFA 17 Ultimate Team Championship Series**
– part of a new competitive gaming platform in FIFA 17 which
gives eligible fans a chance to compete*** at the highest level and
their share of a $1.3 million USD prize pool.

“The popularity of Ultimate Team, combined with the global nature
of the most popular sports franchise on the planet, makes FIFA 17
a very exciting title for a season of competitive gaming like the one we
are announcing today,” said Peter Moore, Chief Competition Officer,
Electronic Arts. “From qualifying via FUT Champions to competing
in the Ultimate Team Championship Series and FIFA Interactive
World Cup
, we want all players to experience the thrill of
competition, and we have a great season ahead for all our fans.”

FIFA Ultimate Team Dynamic Live Service means fans can
expect compelling content throughout the season, like fresh new kits and
items, chances for big in-game rewards, and more reasons to play than
ever before. That starts just after launch with Ones to Watch – a new
event in FUT 17 featuring some of this summer’s most notable
transfers as season-long, dynamic items. Attributes of Ones to Watch
player items increase if the real-world player is named to the Team of
the Week, so FUT fans will want to find players who they expect to make
an impact at their new club. More on FIFA Ultimate Team: here.

“We know fans of Ultimate Team want more ways to play, more
items, more content, and exciting events that deliver big in-game
rewards,” said Nick Wlodyka, Electronic Arts’ Senior Producer of FIFA
Ultimate Team. “We are excited to show fans some of the new
content, kits, and events in plan that will make this season the biggest
yet.”

Career Mode* ups its authenticity by innovating on the Financial
System to reflect the structure of teams around the world by including
your Club Worth, and a detailed breakdown of income and expenses. The
stakes are higher in FIFA 17 Career Mode because fans are
now expected to meet objectives of their board in Total Club Management,
a system based on the team’s personality which sets expectations in five
categories: Domestic Success, Continental Success, Brand Exposure,
Financial, Youth Development. More on Career Mode: here.

Pro Clubs* introduces a new Player Growth System which delivers a
comprehensive new way to develop your player by rewarding teamwork and
co-operation based on your match rating. The mode also brings a new
level of customization to fans’ Clubs with 24 kit and crest templates
that fans can design into their own identity. More on Pro Clubs: here.

FIFA Mobile

Launching this Fall on iOS, Android, and Windows 10, FIFA Mobile is
an all-new football experience built with features for players who love
playing on-the-go and interacting with other fans. Features like Attack
Mode give fans quick and exciting turn-based matches focused on
attacking chances one half per turn. Leagues allow fans to join people
around the world to compete in inter-league championships, earn
cooperative achievements, or compete against other leagues online. More
on FIFA Mobile: here.

For FIFA 17 assets visit: info.ea.com.

Fans who pre-order FIFA 17 Super Deluxe Edition can get up to 40 FIFA
Ultimate Team Jumbo Premium Gold Packs, Team of the Week loan
players, and other FUT content. Click here
to read about all our available pre-order offers.

EA Access**** members on Xbox One and Origin Access****
members on PC can try FIFA 17 before it’s released with a Play
First Trial starting September 22nd. EA Access members
receive a 10 percent discount when they purchase a digital version of
the game on Xbox Live, and Origin Access members get a 10 percent
discount when they purchase the game through Origin.

FIFA 17 is developed by EA Vancouver and EA Romania and will be
available in North America on September 27th and worldwide on
September 29th on Origin™
for PC
, Xbox One the all-in-one games and entertainment system from
Microsoft, PlayStation®4 computer entertainment system, Xbox 360® games
and entertainment system and PlayStation®3 entertainment system.

*FROSTBITE GAME ENGINE TECHNOLOGY, PRO CLUBS, THE JOURNEY, FUT
CHAMPIONS, AND SOME FEATURES IN CAREER MODE, ARE AVAILABLE ON XBOX ONE,
PLAYSTATION 4 AND PC PLATFORM VERSIONS ONLY.
**QUALIFICATION FOR
THE EA SPORTS1 FIFA 17 ULTIMATE TEAM1 CHAMPIONSHIP SERIES AND THE FIFA
INTERACTIVE WORLD CUP IS ONLY AVAILABLE TO ELIGIBLE PLAYERS ON XBOX ONE
AND PLAYSTATION 4. NO OTHER PLATFORMS AND CONSOLES ARE SUPPORTED FOR
QUALIFICATION.
***RESIDENCE IN ELIGIBLE COUNTRIES REQUIRED. FINAL
TERMS AND STRUCTURE SUBJECT TO CHANGE.
****CONDITIONS, LIMITATIONS
AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS
AND HTTP://WWW.ORIGIN.COM/STORE/ORIGIN-ACCESS
FOR DETAILS.

Join the EA SPORTS FIFA community at Facebook
and on Instagram.
Follow us on Twitter @easportsfifa and
use the hashtag #FIFA17. The game is rated E for Everyone by the ESRB.

EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball,
Rory McIlroy PGA TOUR® golf, and EA SPORTS
UFC
®.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, Origin, Frostbite, The Sims, Dragon Age, Plants vs.
Zombies, Ultimate Team, and Battlefield are trademarks of Electronic
Arts Inc. and its subsidiaries. John Madden, NFL, PGA TOUR, NHL, NBA,
UFC and FIFA are the property of their respective owners and used with
permission.

Contacts

Electronic Arts Inc.
Tammy Levine, 650-628-7223
PR & Events,
Global Lead
tlevine@ea.com
or
Jino
Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Brad
Hilderbrand, 407-386-4246
Senior Publicist
bhilderbrand@ea.com