eBay’s New Holiday Campaign Captures the Emotion and Excitement of Giving the Perfect Gift

National television ads feature the incredible gifts that can only be
found on eBay, and inspire shoppers to give thoughtfully this holiday

SAN JOSE, Calif.–(BUSINESS WIRE)–eBay (www.ebay.com)
today unveils a new holiday campaign, “The Gift They’re Waiting For Is
Waiting on eBay,” and debuts television spots on November 9 – marking
the brand’s first holiday national television ads in nearly two years.
The efforts are part of eBay’s broader holiday mission to help shoppers
find perfect gifts for everyone on their list, by offering the best
choice and amazing deals all season long.

“Our new campaign illustrates why eBay is a top destination for holiday
shopping – delivering incredible inventory and inspiration, along with a
seamless shopping experience,” said Suzy Deering, Chief Marketing
Officer for eBay North America. “As a global marketplace, eBay is the
only place to find this year’s most in-demand items, from small and
mid-size sellers to top brands like Mattel®, to one-of-a-kind personal
or bespoke items. We empower shoppers to be the ultimate gift-givers
with our unparalleled selection.”

eBay collaborated with the San Francisco-based advertising agency
Pereira & O’Dell to develop the new television creative. The marquee
spot, titled “The
,” takes viewers on the emotional and gratifying journey of
finding and giving perfect holiday presents. The marketing campaign also
uses digital video, display ads and social media to inspire shoppers
looking for unique gift ideas this season.

“While the convenience of holiday shopping has increased, the
thoughtfulness of gifting has simultaneously decreased,” said
PJ Pereira, Chief Creative Officer and Co-founder of Pereira & O’Dell.
“The holidays are about spending quality time with family and friends,
and the gifts we exchange should reflect these special relationships.
eBay is uniquely positioned to help people find perfect gifts for the
ones they love, and the new campaign brings this idea to life.”

The Gift They’re Waiting For

Each year, it becomes increasingly difficult for shoppers to find gifts
they truly can’t wait to give. Last year, two-thirds of Americans gave
up on their holiday shopping due to a lack of time or inspiration. Even
more challenging is that consumers are failing to find great gifts at
great prices; 74 percent of Americans surveyed struggled to find deals
for the gifts on their shopping lists.1

“In the lead up to this holiday, no single standout gift has emerged,
which represents a significant departure from past seasons,” said Hal
Lawton, Senior Vice President of eBay North America. “Since shoppers
aren’t clamoring for a specific must have item there’s actually more
pressure to find perfect gifts. With more than 1 billion listings, only
eBay promises unique items and exclusive deals, combined with a cutting
edge shopping experience, fast and free delivery, and great service.”

Throughout the holidays, eBay will feature some of the most competitive
deals on must haves from top brands across electronics, fashion, home
and toys:

  • eBay’s Holiday Hub (http://www.ebay.com/holiday)
    combines gift inspiration with amazing deals and inventory from brands
    like Mattel® and Sony PlayStation®. Browse and buy the season’s most
    coveted items – pieces from KENZO x H&M and FENTY x Puma, along with
    Adidas YEEZY Boosts, an iRobot Roomba, and the Nutri Ninja® – and
    visit eBay’s Daily Deals page (deals.ebay.com), where 100% of items
    ship for free.
  • On the Wednesday before Thanksgiving, eBay will host a collection of
    deals exclusively created for mobile shoppers using the eBay app,
    making it even easier to shop on-the-go. eBay will also introduce a
    new feature on the Holiday homepage – a countdown clock – to enable
    shoppers to track when new deals will be released.

All season long, eBay will reveal new gift inspiration and innovative
ways to shop, as well as one-of-a-kind experiences through eBay for
Charity benefitting a variety of causes. Visit ebay.com/holiday
for more information.

eBay By the Numbers

  • eBay, Inc. has 165 million active buyers worldwide
  • 81% of all merchandise sold on eBay is new, and our wide selection
    keeps growing
  • ~87% of items sold on eBay are Buy It Now – no bidding necessary
  • Approximately 1 billion listings at any given time
  • 100% free shipping on all items in Daily Deals

About eBay

eBay Inc. (NASDAQ: EBAY) is a global commerce leader including the
Marketplace, StubHub and Classifieds platforms. Collectively, we connect
millions of buyers and sellers around the world, empowering people and
creating opportunity through Connected Commerce. Founded in 1995 in San
Jose, Calif., eBay is one of the world’s largest and most vibrant
marketplaces for discovering great value and unique selection. In 2015,
eBay enabled $82 billion of gross merchandise volume. For more
information about the company and its global portfolio of online brands,
visit www.ebayinc.com.

About Pereira & O’Dell

Pereira & O’Dell is an international, award-winning advertising agency
that combines techniques from traditional advertising, digital, PR and
design to create innovative campaigns, programs and products that are in
sync with how consumers behave today. They constantly re-evaluate
practices, strategies and partnership structures to stay nimble in an
ever-changing industry. The agency has offices in San Francisco and New
York, representing clients such as eBay, Coca-Cola, Realtor.com and
Fox Sports, among others. Pereira & O’Dell is the first advertising
agency to win an Emmy against regular television programming, winning
“Outstanding New Approach to Television” for the social film “The Beauty
Inside” for Intel. The agency was most recently named by both AdAge and Creativity in
2016 as a Standout Agency. For more information, please go to: www.pereiraodell.com.

Methodological Notes1:

The eBay Survey was conducted by Wakefield Research (www.wakefieldresearch.com)
among 1,000 nationally representative U.S. adults ages 18+, between
October 7th and October 13th, 2016, using an email invitation and an
online survey. Quotas have been set to ensure reliable and accurate
representation of the U.S. adult population ages 18+. Results of any
sample are subject to sampling variation. The magnitude of the variation
is measurable and is affected by the number of interviews and the level
of the percentages expressing the results. For the interviews conducted
in this particular study, the chances are 95 in 100 that a survey result
does not vary, plus or minus, by more than 3.1 percentage points from
the result that would be obtained if interviews had been conducted with
all persons in the universe represented by the sample.


Kari Ramirez