Eddie Bauer Notifies Customers of Malware Intrusion

BELLEVUE, Wash.–(BUSINESS WIRE)–Eddie Bauer LLC (“Eddie Bauer” or the “Company”) today announced that
its point of sale systems at retail stores were affected by malware,
enabling unauthorized parties to access payment card information.
Payment card information used for online purchases at eddiebauer.com was
not affected.

Immediately upon detecting the issue, the Company engaged third-party
digital forensic experts to conduct an extensive investigation to
determine the facts. As part of the investigation, it was determined
that customers’ payment card information used at Eddie Bauer retail
stores on various dates between January 2, 2016 and July 17, 2016 may
have been accessed. Not all cardholder transactions during this period
were affected.

In conducting the investigation, it was determined that the intrusion
was part of a sophisticated attack directed at multiple restaurants,
hotels, and retailers, including Eddie Bauer.

“The security of our customers’ information is a top priority for Eddie
Bauer,” said Mike Egeck, Chief Executive Officer of Eddie Bauer. “We
have been working closely with the FBI, cyber security experts, and
payment card organizations, and want to assure our customers that we
have fully identified and contained the incident and that no customers
will be responsible for any fraudulent charges to their accounts. In
addition, we’ve taken steps to strengthen the security of our point of
sale systems to prevent this from happening in the future.”

While not all transactions during this period were affected, out of an
abundance of caution, Eddie Bauer is offering identity protection
services to all customers who made purchases or returns during this
period. Eddie Bauer has arranged to have Kroll, a global leader in risk
mitigation and response, provide affected customers with complimentary
services for 12 months.

Eddie Bauer is currently in the process of notifying customers whose
payment card information may have been involved. Eddie Bauer encourages
customers to carefully review and monitor their payment card account
statements. If a customer believes his or her payment card may have been
affected, the customer should immediately contact their bank or card
issuer. Eddie Bauer has notified payment card networks so that they can
coordinate with card issuing banks to monitor for fraudulent activity on
cards used during the timeframe in which cards may have been compromised.

Customers with questions may visit http://cardnotification.kroll.com
for more information.

About Eddie Bauer:

Eddie Bauer is an active outdoor brand offering premium-quality
outerwear, apparel, footwear, accessories and gear. For almost 100
years, Eddie Bauer has been outfitting America; inspiring and enabling
people to live their adventure. Eddie Bauer products are available
online at www.eddiebauer.com,
and at more than 400 stores in the United States, Canada, Germany,
Japan, and other international markets.

Contacts

Media:
Sard Verbinnen & Co
David Isaacs / Elisa
Pandolfi
415-618-8750
EddieBauer-SVC@sardverb.com