Edwin™, the World’s First Smart Duck, Set to Launch in Best Buy

Smart toy features motion-based interaction with companion app to
help children learn through play

CARMEL, Ind.–(BUSINESS WIRE)–pi lab, an education technology company focused on intelligent product
and application creation, today announces the availability of Edwin – a
learning toy with personality – in over 560 Best Buy locations across
the United States in time for Black Friday.

Edwin brings a personality to learning with fun interactive experiences
for ages newborn and up, melting hearts with his soft touch, adorable
quack, and glowing charm. Utilizing SQUACK™ Technology, (motion-based
interaction between Edwin and a mobile app), a child will instantly
connect with Edwin. By tapping, turning, and tilting Edwin, children
will guide the animated character on an adventure, explore educational
games, and sing-a-long to original songs.

“First made popular in the 1940s, the rubber duck is one of the most
iconic and recognizable toys worldwide,” said Don Inmon, co-creator. “We
have given this cherished character a name and personality, while
embedding innovative technology to offer infinite experiences for your
child to learn, play, sing, and dream with Edwin.”

Edwin is BPA-free and equipped with a built-in LED nightlight,
rechargeable lithium ion battery, and wireless waterproof BLUETOOTH®
speaker. Included in the package is a recharging nest, cable and power
adapter. The
Edwin App
is available as a free download in the App Store.

For more information, visit EdwinTheDuck.com
and Best

Connect with Edwin:

The team at pi lab believes in the power of imagination. We invent
product experiences that transform the way children and families learn
because we are inspired by the fun and joy we discover from the creative


For pi lab
Grace Williams, 317-806-1900 ext. 110