Electrolux Unveils New Look and Product Ranges for AEG Brand

STOCKHOLM–(BUSINESS WIRE)–The Electrolux Group (STO:ELUXA) (STO:ELUXB) today unveils a new look
for the AEG brand with the launch of two product ranges: The Mastery
Range of kitchen products, offering the world’s first responsive kitchen
experience, and the New Laundry Range, designed to redefine the
perception of fabric care.

Dan Arler, Head of Electrolux Major Appliances Europe, Middle East and
Africa, presents the new products at a press conference at the IFA
consumer electronics and appliances trade show in Berlin. Follow a live
stream from the press conference at 1300 CET here.

“At its heart, our strategy is about the best-in-class experiences we
can help consumers achieve. We want to help people cook the best meals
ever for their families and friends, with products that speak their
language, and to offer appliances and expertise that support them in
caring for their clothes so they stay new and great looking for longer,”
Arler said.

Mastery Range

From preparing and chilling ingredients to clearing up the dishes — the
AEG Mastery Range re-considers the practical elements and uses
innovative technology and responsive design to streamline the process.

It includes a dishwasher that’s the first of its kind to gently lift the
lower basket up for easy, ergonomic loading and unloading; an oven that
talks to you like a waiter would at a restaurant – asking if you want
your meat rare, medium or well done; a fridge with flexible door storage
that can be customized according to your needs, a hands-free hood that
automatically adjusts to your cooking activity on the hob and a water
tap providing instant boiling water and thereby removing the need of a

New Laundry Range

The New Laundry Range offers combinations of washing machines and dryers
that work perfectly in tandem, promising to keep colors, textures and
protecting the fibers in the clothes like never before. Among other
solutions, the range features a world-first innovation, the SoftWater
Technology, which softens the water before washing for unrivalled
cleaning results at 30º.

With the new range, AEG also pioneers the area of modern fabric care by
utilizing new ways to leverage connectivity. The new Care Advisor in the
My AEG app gives the consumers advice on what programs, options and
detergents to choose for different kinds of clothes and stains, and will
be able to send the right program directly to a connected washing

Electrolux is a global leader in home appliances and appliances for
professional use, based on deep consumer insight. We offer thoughtfully
designed, innovative and sustainable solutions, developed in close
collaboration with professional users. The products include
refrigerators, ovens, cookers, hobs, dishwashers, washing machines,
vacuum cleaners, air conditioners and small domestic appliances. Under
esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and
Electrolux Grand Cuisine, the Group sells more than 60 million products
to customers in more than 150 markets every year. In 2015, Electrolux
had sales of SEK 124 billion and 58,000 employees. For more information
go to www.electroluxgroup.com

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Electrolux Press Hotline
+46 8 657 65 07.