SAN FRANCISCO–(BUSINESS WIRE)–Encore Consumer Capital (“Encore”), a private equity firm that invests
exclusively in leading consumer products companies, is pleased to
announce that it has made an investment in LORAC Cosmetics (“LORAC”).
LORAC, based in Valencia, CA, is a leading prestige color cosmetics
brand founded by celebrity makeup artist Carol Shaw. LORAC is an
authentic Hollywood-inspired brand with high-quality, gentle
formulations across all color cosmetic categories. Known as the “Red
Carpet Authority”, LORAC helps women look and feel like a star, from the
red carpet to real life.
Carol Shaw said, “My colleagues and I at LORAC are excited to be
partnering with Encore Consumer Capital. I am very proud of LORAC’s
success, and look forward to working with the company’s new CEO, Tim
McMeekan, to bring the brand to even greater heights. The best of LORAC
is yet to come.” Carol will continue on as Founder, maintaining key
roles in product development and public relations.
Kevin Murphy, Managing Director at Encore Consumer Capital, said, “We
are thrilled to have the opportunity to be involved with this special
brand that Carol Shaw first introduced to the world 20 years ago that
has since earned a unique place in the prestige beauty world. I have
great confidence that Tim McMeekan and the entire LORAC team will
further enhance LORAC’s trusted relationships with its retail partners
and customers through the introduction of the highest quality and most
“I am very excited to partner with Carol, the LORAC team and Encore”,
added Tim McMeekan, LORAC’s new CEO. “Carol is an authentic icon of the
industry, a first-mover in prestige cosmetics who has built an
outstanding brand. We are passionate about what LORAC stands for:
high-quality and accessible professional makeup artist formulations that
bring Red Carpet looks to everyday life. Our team looks forward to
continued growth and success.”
Intrepid Investment Bankers LLC advised LORAC, while Brownstein Hyatt
Farber Schreck, LLP acted as legal counsel to Encore and Irell & Manella
LLP acted as legal counsel to LORAC.
About Encore Consumer Capital
Encore Consumer Capital is a San Francisco-based private equity
investment firm focused on the consumer products industry. The firm has
raised over $600 million in committed equity capital and has invested in
24 platform companies. Encore is currently investing out of its $260
million third fund, which closed in 2015. The firm targets companies
with between $10 million and $100 million in annual revenues where
Encore’s strong operating expertise in strategy development, brand
marketing and distribution expansion can help drive performance.