Engineering For Kids Secures Franchise Agreement in China; Continues Strategic International Expansion

Leading S.T.E.M. Education Franchise to Develop Nearly 70 Locations
in China

For Kids
(EFK), a leading supplemental education business designed
to provide S.T.E.M. education and inspire students ages 4-14 by offering
hands-on, discipline specific engineering activities, recently announced
its first franchise deal in China with plans to open nearly 70 locations
over the next 10 years.

Leading the expansion in China is Jason Zhu. Prior to joining EFK, Zhu
worked in the R&D department for the No. 1 global banking company and
was responsible for system innovation and banking product development.
Zhu also has been running a chain store business for more than 10 years.
Being a father of two boys, he has always been fascinated with science
and technology – even inventing gadgets on his own.

While Zhu watched his sons grow up playing LEGOs and cars, he encouraged
them to enroll in enrichment courses; however, the programs simply did
not meet expectations in comparison to U.S. programs. While searching
for a solution, Zhu discovered EFK and knew it was the perfect
opportunity for him to introduce the brand in his homeland.

“Being a native to China and having a deeply rooted passion for S.T.E.M.
education, I am confident Engineering For Kids has a great global
potential for growth,” said Zhu. “China is a big market with a huge
child population. Chinese parents are constantly searching for
opportunities to enhance their children’s education and, as the Chinese
government has begun putting an emphasis on innovated learning, the
Engineering For Kids programs give us an opportunity to get kids excited
about science and technology.”

Engineering careers are some of the fastest growing and highest demand
careers available in the world today and inescapable in the future.
Unfortunately, engineering is also one of the most abstract and
challenging career paths a student can strive for. Due to a pent up fear
of difficulty, students tend to steer away from engineering at a young
age and grow up thinking they are incapable of considering engineering
as a career choice. With a hands-on and entertaining approach to the
learning process with EFK, the opportunity for success in S.T.E.M. is
greater than ever before.

“Expanding into China is a very proud moment for Engineering For Kids,”
said Dori Roberts, founder and CEO of EFK. “We’re excited to continue
partnering with strong master franchise partners like Jason to penetrate
untapped international markets and give children around the world an
opportunity to explore various engineering disciplines, which could
inspire them to pursue engineering careers in the future.”

EFK offers a proprietary curriculum that is extremely diverse with many
opportunities to learn S.T.E.M. through content and technology based
programs. Some examples of content-based programs include aerospace,
mechanical, environmental, civil and chemical engineering.
Technology-based programs include robotics, electronic game design,
software and hardware engineering. With international success in 21
countries, representing more than 250,000 students, EFK is bringing a
plethora of knowledge and experience to youth around the globe.

To find out more about franchise opportunities, please visit

About Engineering for Kids:

Engineering for Kids offers over 300 lessons in 19 different curricular
enrichment classes ranging from Aerospace, Chemical, Civil and
Industrial Engineering. The lessons are aimed to help children ages 4-14
develop STEM (Science, Technology, Engineering and Math) skills using
hands-on learning through fun and exciting challenges. Founded by Dori
Roberts, the Fredericksburg, Virginia-based franchise operates across
145 locations in 21 countries, with plans to open 25 franchises in the
United States each year. Workshops are delivered in after school
programs, evening classes, in-school field trips, birthday parties,
home-school programs, and more. For more information, visit


Fishman PR
Kelly McNamara, 847-945-1300
For Kids
Mike Cavanaugh, 540-940-2910