Enjoy Life Foods Takes Allergy-Friendly Snacking on the Road with Nationwide School Bus Tour

Leader in Free-From Foods Launches Coast-to-Coast Tour Expanding its
Mission to Help All Americans #SnackFreely

Life Foods
, the leading brand in the Free-From foods category, is
bringing the liberty to #SnackFreely to those with food allergies as
well as all snack lovers with the launch of its national school bus
tour. Spanning 32 cities in 28 consecutive weeks, Enjoy Life’s custom
school bus will share more than 600,000 complimentary, individually
wrapped snacks and coupons with families nationwide to ensure everyone
has delicious, allergy-friendly snacks to pack for school lunches, field
trips, camps, and other on-the-go activities. Stocked with snacks for
every type of snacker, Enjoy Life’s sampling school bus features a
variety of snack options, including new Plentils,
Chocolate Snack Packs
, Mini
and more, which are all free-from the top eight common food
allergens identified as milk, eggs, fish, shellfish, tree nuts, peanuts,
wheat and soy.

“At Enjoy Life Foods, the food allergy community is our family, and we
share the frustration of having to navigate a specific diet while at
school or on-the-go,” said Joel Warady, Chief Sales & Marketing Officer
at Enjoy Life Foods. “Our unique school bus sampling vehicle gives us
the ability to travel nationwide to share our brand promise, our
products and to generate food allergy awareness. We know many families
affected by food allergies may not be aware that there are delicious
options they can enjoy freely without worry, which is why we’re excited
to take this journey and help ensure as many people as possible have
access to safe, allergy-friendly snacks. We’re excited to put faces to
names and meet with families that we so often interact with on social
media, while giving them flavorful snacks so they can eat freely.”

Anyone can follow the exciting journey by visiting the brand’s social
media profiles, including Facebook,
and Snapchat (@EnjoyLifeFoods), with a microsite launching soon where
real time tracking will be available. Followers are also invited to tag
@EnjoyLifeFoods, #SnackFreely and post photos of bus sightings. Kicking
off the bus tour on the West Coast at Natural
Products Expo West
March 9-12, the Enjoy Life bus route will then
make its way east for 28 consecutive weeks visiting various cities along
the way including:

  • Los Angeles
  • Dallas
  • Chicago
  • Orlando
  • New York City

Committed to giving the 75 million people who shop for products
free-from allergens or gluten a worry-free option, Enjoy Life snacks are
available nationwide in natural and conventional grocers including Whole
Foods Market, Sprouts, Meijer, Walmart, Kroger, Vitacost.com, Amazon.com
and more. To learn more about the nationwide bus tour and Enjoy Life’s
allergy-friendly foods, or to purchase products online or find a store
near you, please visit www.EnjoyLifeFoods.com.

About Enjoy Life Foods

Life Foods
is the leading brand in the growing Free-From category,
featuring a robust portfolio of Certified Gluten-Free and Non-GMO
Project Verified products that are free-from the eight most common food
allergens, identified as milk, eggs, fish, shellfish, tree nuts,
peanuts, wheat and soy.
Founded with the goal to create
great-tasting, allergy-friendly foods, the Enjoy Life line includes
cookies, snack bars, chocolate bars, baking chocolate, baking mixes,
seed and fruit mixes, ProBurst Bites and lentil-based chips, called
Plentils, all available in natural and conventional grocers and mass
retailers throughout the United States and Canada. Enjoy Life’s mission
and brand promise is to deliver safe, better-for-you products free-from
the top eight food allergens, but not free-from taste so everyone can
Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.EnjoyLifeFoods.com,
‘Like’ us on Facebook,
or follow us on Twitter,
or Snapchat.


Rachel Kay Public Relations
Malena Whetro