Evolve Media Launches #MarchForward Campaign on International Women’s Day

~ In Partnership with The Girls’ Lounge and in Honor of Women’s
History Month, March Forward Aims to Draw Attention to the Wage Gap ~

Media LLC
, a lifestyle publisher focused on enthusiast and
intent-driven publishing, in partnership with The
Girls’ Lounge
, announced a campaign designed to “March Forward”
efforts to close the wage gap. Every year publishers talk about Women’s
History Month, but this year Evolve Media wants to bring the wage gap to
the forefront of conversation through the “March Forward” campaign.

From March 8th to 11th, every image across the homepage of Evolve
Media’s 26 properties will be 19% obscured by green — the color of money
and representative of the 81 cents women earn for every dollar a man
earns. With this campaign Evolve Media is directly illustrating what 81%
of a 100% contribution looks like.

“This March, we are honoring women’s history month by considering the
current role of women in the workforce,” said Jen Catto, Senior Vice
President of Integrated Marketing at Evolve Media. “We are in the
business of creating conversations, and our hope is to inspire our 86
million readers to start talking about the wage gap. It’s a small
gesture with broad implications, because whether you’re a man or a
woman, the wage gap impacts us all.”

Located at the bottom of every Evolve Media website will be an Adhesion
ad unit providing readers with insight behind the campaign and
additional reading material focused on the wage gap such as studies from
McKinsey & Co. (“Women
in the Workplace”
) and The Girls’ Lounge (“The
Economics of Equality
”). A sampling of the 26 participating Owned
and Operated publishers who will feature March Forward content are Momtastic,
and AfterEllen.

Each of the 26 Evolve Media properties will be continuing the
conversation on its social media channels by using the hashtags:
#marchforward; #wagegap; #equalpayforequalwork; #womenshistorymonth.

About Evolve Media LLC: Evolve Media is a leading digital
publisher of lifestyle destinations for men (CraveOnline
) and women (TotallyHer
), as well as the expert in engaging the affluent online (Martini
). By leveraging proprietary advertising and publishing
technologies, Evolve Media offers engaging content and the tools needed
to execute custom, content-led marketing solutions that reach its
audience of over 86 million people globally each month. The mission is
simple: Evolve creates content people are passionate about.

About The Girls’ Lounge: THE
is a one-of-a-kind destination for women to connect,
collaborate and empower each other. It is an environment that fosters
new ideas and sparks action around diversity and leadership while
creating a new culture for tomorrow’s leaders. We believe the more we
advocate for one another and embrace what makes women different – the
better business and life will become.


for Evolve Media:
Thomas Giordonello