The donation will fund two summer camps as part of the launch of the
DQ® system’s OREO S’mores and S’mores Blizzard
CHULA VISTA, Calif.–(BUSINESS WIRE)–As part of the launch of the new OREO® S’mores Blizzard®
Treat and the return of the fan-favorite S’mores Blizzard Treat,
the Dairy Queen® system, a Berkshire Hathaway (NYSE:
BRK.A and BRK.B) company, has donated $30,000 in “Extra” host Mario
Lopez’s name to the Chula Vista Boys & Girls Club to fund two camps for
200 local kids.
“This donation supports our ongoing mission of providing childcare,
recreational opportunities and programs to empower local youth and help
them become responsible citizens and leaders of our community,” said Ken
Blinsman, president and CEO of the Boys & Girls Clubs of South County,
which merged with the Chula Vista branch in 2009. “We are so thankful to
Mario and the Dairy Queen system for their generous contribution.
Our kids are the big winners.”
The host of the Emmy® Award–winning entertainment news
program “Extra,” Lopez has been involved with the Boys & Girls Clubs of
America (BGCA) since he was five years old. At the Chula Vista Boys &
Girls Club, he was a wrestler and won multiple championships prior to
landing his breakout role as A.C. Slater on the hit NBC sitcom “Saved
by the Bell.” Today Lopez is the Alumni Ambassador of Fitness for the
“The Chula Vista Club has always been very special to me and has given
me endless opportunities, I am thrilled to help give today’s youth the
same opportunities,” said Lopez.
The idea to fund the camps was a natural for the Dairy Queen system.
“We are a family brand so when we had the opportunity to fund these
camps in Mario’s name for the youth at the Chula Vista Boys & Girls
Club, we jumped at the chance,” said Barry Westrum, executive vice
president of marketing for American Dairy Queen Corporation (ADQ). “The
timing was right with the launch of our new Oreo S’mores Blizzard
Treat and our S’mores Blizzard Treat. Nothing says camp like
s’mores. We are thrilled to bring the camp experience to these deserving
For more information about the Dairy Queen system, visit DairyQueen.com.
Connect with the DQ system on Twitter using #LOVEmyDQ and follow
the system at twitter.com/dairyqueen.
Visit the DQ Facebook fan page, which has more than 10.2
million friends, and become a friend at facebook.com/dairyqueen.
OREO is a registered trademark of Mondelēz International group, used
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota,
is the parent company of American Dairy Queen Corporation. Through its
subsidiaries, IDQ develops, licenses and services a system of more than
6,700 locations in the United States, Canada and 28 other countries. IDQ
is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by
Warren Buffett, the legendary investor and CEO of Berkshire. For more
information visit DairyQueen.com.
Pierson Grant Public Relations
Maria Pierson, 954-776-1999 ext. 222