Pop to Bring Fans a Complete NKOTB Immersion with Ten New Episodes,
Plus Exclusive Virtual Reality and 360 Content on Littlstar’s Web,
Mobile, Headset and Apple TV Platforms Coming in June
Catch A Sneak Peek: http://bit.ly/RockThisBoatSeason2
LOS ANGELES–(BUSINESS WIRE)–This summer, Pop jumps on-board one of the hottest selling, fan-driven
cruises of the year, featuring one of the most popular bands in music
history, with the second season television series premiere of ROCK THIS
BOAT: NEW KIDS ON THE BLOCK (NKOTB) on Thursday,
June 9 at 8:00 p.m., ET/PT.
Season two of the music reality series brings fans intimate,
unprecedented access to NKOTB in 10 new television episodes. To further
immerse viewers in the NKOTB experience, Pop has teamed up with
Littlstar, a premier global network dedicated to virtual reality (VR)
and 360 degree video, to launch immersive content on web, mobile,
headset and Apple TV platforms. The dedicated VR and 360 degree
experiences will include live performances with the band, selfies with
Donnie, surf lessons with Joey and Jonathan, and more.
Over the past eight years since reuniting, the ever popular NKOTB has
played to countless sold out arenas and since brought back their wildly
popular cruise, which first set sail in the 90s, as an exclusive
experience for their fans. NKOTB bandmates, Donnie, Danny, Joey, Jordan
and Jonathan, make the cruise one of those can’t miss annual experiences
with up-close and personal interactions with fans, theme parties and
special live music performances. NKOTB has sold more than 80 million
albums worldwide. With numerous sold out tours and multiple #1 hit
songs, the band’s annual party cruise has sold out eight years in a row.
“We are elated to re-team with Donnie Wahlberg and pop culture icons New
Kids on the Block for a second season of “Rock This Boat,” said Paul
Adler, SVP of Original Programming and Development. “As a network that
strives to give fans new experiences and perspectives on their favorite
artists, the unprecedented VIP access we were granted this season not
only achieves, but surpasses this goal.”
In season two of ROCK THIS BOAT: NKOTB, the cameras focus directly on
the band with unprecedented access to all five members as they engage
with each other and rock out with their fans, both on- and off-stage.
This season will give fans a whole new perspective on the NKOTB cruise
as they experience it through the band members’ eyes with pre-cruise
video shot in their homes, exclusive access to rehearsals for deck
parties and concerts, and revealing looks inside their cabins. Also, new
for season two are five consulting producers behind the camera who are
die-hard NKOTB fans, representing the voice and perspective of the
band’s most loyal followers.
“No producer could help us properly capture the fan experience, better
than the fans themselves,” added Executive Producer Donnie Wahlberg.
ROCK THIS BOAT is produced by Jarrett Creative Group in association with
Donnie D. Productions. Executive Producers are Donnie Wahlberg, Julie
Insogna Jarrett and Seth Jarrett.
Fans don’t sit at the outskirts of pop culture making snarky comments.
They live right smack in the middle of it, sharing, creating, and
connecting their passions with others. At Pop, fans finally have a
destination that celebrates the fun of being a fan. Fans aren’t even
fans anymore — they’re gladiators, tributes, human beings and
blockheads. Seen in more than 80 million homes, Pop gives fans a
dedicated channel that loves being a fan as much as they do. A channel
that respects talent over celebrity. A channel filled with optimism,
passion, humor, and excitement. A channel that understands the fun
doesn’t stop when the credits roll… it’s really just the beginning.
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS) and
Lionsgate (NYSE: LGF). The partnership combines CBS’s programming,
production and marketing assets with Lionsgate’s resources in motion
pictures, television and digitally delivered content. Pop’s ownership
structure is comprised of the company with the #1 broadcast network and
many of the top first-run syndication series (“Entertainment Tonight,”
“The Insider”) and the studio that produces and distributes the
blockbuster “Hunger Games,” “Twilight” and “Divergent” franchises and
produces such award-winning TV series as “Mad Men” and “Orange is the