Finish Line Hoists Customer Experience through College Hoops Spring Tournament Activations

Retailer launches bracket challenge for Winner’s Circle members,
#CallYourShot social incentive

INDIANAPOLIS–(BUSINESS WIRE)–Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) ups the ante this
year with fresh incentives supporting its college hoops spring tourney
activations and licensed product
story. Bringing the chatter off the court and into its omnichannel
experience, Finish Line is offering customers two unique opportunities
to celebrate the wins this March: the Finish
Line Bracket
Challenge for its Winner’s Circle loyalty program
members with a top prize of $5,000 and a hyper-relevant #CallYourShot
social campaign that will last the duration of the tournament.

“We’re proud to be a part of the moments and activities our core
consumers are passionate about,” said Paul Diehl, director of digital
brand management at Finish Line. “We want to stand with our consumers at
the times they value most, around the stories that mean the most to them
in a way that brings new life to their Finish Line brand experience.”

Customers are encouraged to register online at finishlinebracket.com
and see the complete rules March 13 through just before the first
tip-off on March 17 to make their picks and put their bracket on the
line for bragging rights as well as the chance to take home the top
$5,000 prize. Gift cards will be awarded to the 2nd through
100th place finishers ranging from $500 to $25 in value
respectively. Participants can track their progress throughout the
spring tourney with a real-time leaderboard.

Finish Line will also deliver fans timely and geo-targeted content
surrounding game reaction via social. Customers are invited to tweet
#CallYourShot to @FinishLine with why their team has what it takes to
win it all or how they’re styling in their school colors throughout the
journey. Finish Line may integrate customer quotes within its social mix
this season – and could surprise a few lucky college hoops fans with
extra rewards throughout the tourney.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 1,000 Finish Line branded locations primarily in U.S.
malls and shops inside Macy’s department stores and employs more than
14,000 sneakerologists who help customers every day connect with their
sport, their life and their style. Online shopping is available at www.finishline.com
and www.macys.com.
Mobile shopping is available at m.finishline.com.
Follow Finish Line on Twitter at Twitter.com/FinishLine
or Twitter.com/FinishLineNews
and “like” Finish Line on Facebook at Facebook.com/FinishLine.
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS
and Android
customers.

Finish Line also operates the Running Specialty Group. This includes 72
specialty running stores in 16 states and the District of Columbia under
the JackRabbit, The Running Company, Run On!, Blue Mile, Boulder Running
Company, Roncker’s Running Spot, Running Fit, VA Runner, Capital
RunWalk, Richmond RoadRunner, Garry Gribble’s Running Sports, Run
Colorado, Raleigh Running Outfitters, Striders and Indiana Running
Company banners. More information is available at www.jackrabbit.com
or www.boulderrunningcompany.com.
Follow the latest about the brand on Twitter or Instagram via
@JackRabbitNYC.

Forward-Looking Statements

This news release includes statements that are or may be considered
“forward-looking” within the meaning of Section 27A of the Securities
Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
These forward-looking statements generally can be identified by the use
of words or phrases such as “believe,” “expect,” “future,” “anticipate,”
“intend,” “plan,” “foresee,” “may,” “should,” “will,” “estimates,”
“outlook,” “potential,” “optimistic,” “confidence,” “continue,”
“evolve,” “expand,” “growth” or words and phrases of similar meaning.
Statements that describe objectives, plans or goals also are
forward-looking statements.

All of these forward-looking statements are subject to risks, management
assumptions and uncertainties that could cause actual results to differ
materially from those contemplated by the relevant forward-looking
statements. The principal risk factors that could cause actual
performance and future actions to differ materially from the
forward-looking statements include, but are not limited to, the
company’s reliance on a few key vendors for a majority of its
merchandise purchases (including a significant portion from one key
vendor); the availability and timely receipt of products; the ability to
timely fulfill and ship products to customers; fluctuations in oil
prices causing changes in gasoline and energy prices, resulting in
changes in consumer spending as well as increases in utility, freight
and product costs; product demand and market acceptance risks;
deterioration of macro-economic and business conditions; the inability
to locate and obtain or retain acceptable lease terms for the company’s
stores; the effect of competitive products and pricing; loss of key
employees; execution of strategic growth initiatives (including actual
and potential mergers and acquisitions and other components of the
company’s capital allocation strategy); cybersecurity risks, including
breach of customer data; a major failure of technology and information
systems and the other risks detailed in the company’s Securities and
Exchange Commission filings. Readers are urged to consider these factors
carefully in evaluating the forward-looking statements. The
forward-looking statements included herein are made only as of the date
of this report and Finish Line undertakes no obligation to publicly
update these forward-looking statements to reflect subsequent events or
circumstances.

Contacts

The Finish Line, Inc.
Dianna L. Boyce, 317-613-6577
Corporate
Communications