Finish the Fight With EA SPORTS UFC 2 Starting March 15

New Action-Packed Gameplay Trailer Highlights Big Moments From Recent
Title Fights

Fans Who Pre-Order Get Bas Rutten, Kazushi Sakuraba, and a Mystery
Fighter*

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Electronic
Arts Inc.
(NASDAQ:EA) today announced EA SPORTS™ UFC®
2
launches on March 15, 2016 in North America, and March 17, 2016
worldwide. In addition to the announcement, EA released a cinematic
trailer for EA SPORTS UFC 2 featuring some of the biggest moments
from recent bouts, showcasing authentic gameplay features, and
highlighting new character visuals and signature animations. The trailer
opens on EA SPORTS UFC 2 cover athlete and UFC®
featherweight champion, Conor McGregor showing fans the all-new Knockout
Physics System
in his championship fight at UFC®
194
. From there, fans will see Dynamic
Grappling,
and Next-Level Submissions while
reliving some of the heart-stopping moments from recent fights, and
speculating what could happen in upcoming contests. Watch the trailer here.

“Whether fans want to play upcoming cards, recreate the outcome of
recent fights, or go back to fight with MMA legends, we’ll help them do
that in the most authentic and exciting way ever in an MMA simulation,”
said Brian Hayes, Creative Director. “Our first two pre-order fighters,
Bas Rutten and Kazushi Sakuraba are perfect additions to what is already
the biggest roster ever for an official UFC game. Adding them is huge,
and fans are going to go nuts when we reveal who the mystery fighter is.
I can’t wait.”

Fans excited to step into the Octagon® can pre-order EA SPORTS
UFC 2
and get day one access to two legendary fighters: UFC Hall of
Famer and three-time King of Pancrase, Bas Rutten; and Japanese MMA
legend, “The Gracie Hunter” Kazushi Sakuraba, with an additional mystery
fighter who will be named later.* The deluxe edition of the game also
includes up to $60 of UFC Ultimate Team™ Premium Packs**. For pre-order
information, visit http://easports.com/UFC/buy.

EA SPORTS UFC 2 is headlined by five brand new game modes
including KO Mode and UFC Ultimate Team, a revamped Career
Mode
that lets fans create female fighters for the first time ever
in an official UFC game, and Grapple Assist, an integrated visual
tool to help players learn and perfect takedowns, ground game
transitions, and submissions. Full feature and mode details can be found
at http://easports.com/ufc/features.

* Internet connection and EA Account required. Must be 13+ to create
an account. Offer restrictions apply. Please see
www.easports.com/ufc/game-and-offer-disclaimers
for details.

**ADDED VALUE CALCULATED BASED ON AN UFC ULTIMATE TEAM PACK PRICE OF
$2.00 AT GAME LAUNCH. PRICES MAY CHANGE. Offer restrictions apply.
Please see
www.easports.com/ufc/game-and-offer-disclaimers
for details.

EA SPORTS UFC 2 is developed in Burnaby, British Columbia by EA
Canada, and will be available on March 15 in North America and March 17
worldwide on Xbox One and PlayStation®4. More information is
available on the EA
SPORTS UFC
website
, and in-depth feature details will be
announced in the months leading up to launch. Fans should keep an eye on
the website, as well as the EA SPORTS UFC Facebook
and Twitter
pages to make sure they’re always up-to-date on the latest and greatest
news.

EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, fan programs and cross-platform digital experiences. EA
SPORTS creates connected experiences that ignite the emotion of sports
through videogames, including Madden NFL football, EA SPORTS™
FIFA, NHL® hockey, NBA LIVE basketball, Rory
McIlroy PGA TOUR®
golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services
for Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 300 million registered players around the
world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands such
as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and
Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Ultimate Team, SSX, The Sims, Dragon Age, Plants vs. Zombies
and Battlefield are trademarks of Electronic Arts Inc. and its
subsidiaries. Ultimate Fighting Championship®, Ultimate Fighting®, UFC®,
The Ultimate Fighter®, Octagon Girls®, Submission®, As Real As It Gets®,
Zuffa®,The Octagon™ and the eight-sided competition mat and cage design
are registered trademarks, trademarks, trade dress or service marks
owned exclusively by Zuffa, LLC and affiliated entities in the United
States and other jurisdictions. All other marks referenced herein may be
the property of Zuffa, LLC or other respective owners. Any use of the
preceding copyrighted program, trademarks, trade dress, or other
intellectual property owned by Zuffa, LLC is strictly prohibited without
the express written consent of Zuffa. All rights are hereby expressly
reserved. John Madden, NFL, NHL, NBA, PGA TOUR and FIFA are the property
of their respective owners and used with permission. Xbox is a trademark
of the Microsoft group of companies. “PlayStation” is a registered
trademark of Sony Computer Entertainment Inc.

About UFC®

UFC® is the premier mixed martial arts (MMA) organization and
largest pay-per-view event provider in the world. Headquartered in Las
Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC
produces more than 40 live events annually that consistently sell out
some of the most prestigious arenas around the globe. UFC programming is
broadcast in 158 countries and territories to over 1 billion TV
households worldwide in 21 different languages. The UFC has a multi-year
broadcast agreement with FOX in the U.S., which annually includes four
live events broadcast on the FOX network, as well as The
Ultimate Fighter
® reality television show and
thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In
2014, UFC launched UFC
FIGHT PASS
®, a digital subscription service that is
available throughout the world with exclusive live events, thousands of
fights on-demand and original content. The UFC organization also
licenses over 100 UFC
GYM
® locations, and owns UFC.TV® (offering
live event broadcasts and video on-demand around the world), UFC
FIT
® (an in-home fitness and nutrition program), UFC
Magazine
, and has a videogame franchise with EA
SPORTS
UFC
Fight Club
®UFC
Fan Expo
®UFC
branded apparel
, DVDs and Blu-rays and
Topps Trading Cards. For more information, visit UFC.com and
follow UFC at Facebook.com/UFCTwitter
and Instagram:
@UFC.

Contacts

EA SPORTS
Brad Hilderbrand, 407-386-4246
bhilderbrand@ea.com
or
UFC
Brian
Smith, 702-956-6566
bsmith@ufc.com