Florence Bank Selects Baker Hill Advisor® for Relationship Lending

New system integrates commercial lending platform for faster
processing, funding of loans

, a leading provider of SaaS solutions for common loan
origination, relationship management and smart data analytics, announced
today Florence Bank is implementing the Baker Hill Advisor® for
Relationship Lending solution to expedite the completion and processing
of commercial loans. Headquartered in Florence, Mass., Florence Bank is
a mutually owned savings bank operating nine branch locations throughout
the Pioneer Valley region.

Florence Bank has been meeting the personal and business banking needs
of its community since 1873. Using the Advisor for Relationship Lending
solution customers and loan officers alike will now experience a faster,
more streamlined approval process. The bank now has additional tools to
grow its commercial lending portfolio, minimize risk and enhance
regulatory compliance.

“We needed a functional and flexible system to grow our commercial sales
business,” said Joe Traczynski, SVP senior lending officer of Florence
Bank. “Advisor for Relationship Lending by Baker Hill ties all of the
information into one system, simplifying processes and allowing us to
better serve our commercial borrowers. We have a long-term relationship
with Baker Hill and consider them a trusted advisor and an extension or
our team. They are committed to our success which is evidenced by their
exceptional support service, quick response to all of our requests, and
ongoing, proactive communication.”

The solution’s powerful CRM aggregates all relevant loan data, providing
users a single source to manage the entire lending process from a
customer’s first prospective call to post-closing portfolio documents.
Users can access customer information across multiple lines of business,
gaining a complete view of each relationship, promoting growth and
customer retention, while enhancing regulatory compliance. Additionally,
it automates and tracks loan exceptions, ensuring required documentation
is on file and funding is on track to maintain loan quality.

“To remain competitive, banks need industry leading technology tools to
simplify the application process, deliver capital faster and still
provide exceptional customer experience. We understand the complexity of
commercial lending, so we designed Advisor® in response to our client
need for advanced commercial lending solutions with utmost flexibility
and scalability in a SaaS environment,” said Naseer Nasim, president and
chief executive officer for Baker Hill. “At Baker Hill we strive to
provide game changing technology solutions for our clients to thrive and
win in today’s market. We’re proud to partner with progressive banks
like Florence to automate and streamline their commercial lending
process, helping the bank better serve the banking needs of their
community, attract new customers and strengthen existing relationships.”

About Baker Hill

Baker Hill empowers financial institutions to work smarter and drive
more profitable relationships. The company delivers solutions that
streamline origination and portfolio management for business, consumer
direct and indirect lending. Baker Hill also delivers sophisticated
business intelligence and revenue enhancement solutions that support
sound business decisions to mitigate risk and generate growth. Baker
Hill is the #1 provider of member business lending services, serving 600
financial institutions, including more than 20% of the top 150 U.S.
banks and 20% of the top 25 U.S. credit unions. For more information
visit www.bakerhill.com.


William Mills Agency
Sheryl Gudelsky, 678-781-7229

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