Florida Blue and Baptist Health Collaborate on myBlue

Two Health Care Leaders Partner to Increase Access and Affordability
with New Health Plan

MIAMI–(BUSINESS WIRE)–With the beginning of open enrollment on the federal marketplace, health
insurance leader Florida Blue has unveiled myBlue — a new, low cost and
comprehensive product to meet the needs of South Florida’s diverse
community. Florida
, Florida’s Blue Cross and Blue Shield plan, collaborated with Baptist
Health South Florida
to ensure the new product improved access to
care, included generous benefits and offered the desired network of
high-quality providers.

“Florida Blue and Baptist Health have enjoyed a longstanding partnership
and we share a deep concern and commitment to making health care more
accessible and affordable for the community,” said Penny Shaffer, market
president for Florida Blue. “myBlue is the result of listening to our
customers and our community, and to working together on a low-cost
solution to manage health care and health costs.”

The new myBlue plan is an innovative HMO product designed for consumers
under 65 who qualify for federal subsidies on the marketplace. The
product is available in 10 Florida counties including Miami-Dade,
Broward and Palm Beach. myBlue offers complete health coverage from
wellness checkups to serious illness, and it includes prescription
drugs. Florida Blue carefully selected primary care doctors committed to
working closely with individuals and families on coordinating their
health care needs, helping them stay healthy and saving them money.

As the patient’s care coordinator, the myBlue primary care doctor
ensures each member gets the most appropriate care. That myBlue primary
care doctor can manage a member’s necessary care with Baptist’s team of
physician specialists. In addition, members of myBlue in Miami-Dade and
Broward counties have the option of utilizing Baptist Health hospitals
and facilities. Baptist Health is the largest health care organization
in South Florida, with seven area hospitals and nearly 50 outpatient and
urgent care facilities.

“There are still too many South Floridians without insurance, and
Baptist Health is proud that this partnership provides a new option for
many people,” said Ralph Lawson, executive vice president and chief
financial officer for Baptist Health. “We believe people will be drawn
to an affordable solution designed to keep them healthy and which allows
them access to our high-quality Baptist Health facilities and

myBlue offers comprehensive benefits presented to members in an
easy-to-understand format. Most routine services are covered with simple
copays. There is no copay for preventive or primary care doctor visits,
routine lab work, or for immunizations and vaccinations. In addition,
there is no copay for a three-month supply of mail-order generic
maintenance medications or for children’s eye exams and lenses. myBlue
members also have access to 24/7 online service.

“Whether preventative or routine care, or treating a chronic condition,
we must engage everyone involved in managing a patient’s care,” Shaffer
said. “Florida Blue is deeply committed to innovation and collaboration
on the journey to improving health care outcomes and access, and to
lowering costs.”

About Florida Blue

Florida Blue, Florida’s Blue Cross and Blue Shield company, is a leader
in Florida’s health care industry. Driven by its mission to help people
and communities achieve better health, Florida Blue has more than 4
million health care members across the state. An additional 15.5 million
people in 16 states are served through its affiliated companies. Florida
Blue is an independent licensee of the Blue Cross and Blue Shield
Association, an association of independent Blue Cross and Blue Shield
companies. For more information, visit www.FloridaBlue.com.

About Baptist Health South Florida

Baptist Health is the largest healthcare organization in the region,
with seven hospitals (Baptist Hospital, Baptist Children’s Hospital,
Doctors Hospital, Homestead Hospital, Mariners Hospital, South Miami
Hospital and West Kendall Baptist Hospital) and nearly 50 outpatient and
urgent care facilities spanning three counties. The not-for-profit
Baptist Health has approximately 16,000 employees and 2,200 affiliated
physicians, and also includes Baptist Health Medical Group, Baptist
Outpatient Services and internationally renowned centers of excellence.
Baptist Health Foundation, the organization’s fundraising arm, supports
services at all hospitals and facilities. Baptist Health was listed by
Fortune magazine as one of the 100 Best Companies to Work For in America
(#23 in the nation) and has remained on the list for 15 years. It was
also recognized as one of the World’s Most Ethical Companies for the
fifth year in a row by the Ethisphere Institute. For more information,
visit www.BaptistHealth.net.


Florida Blue
Doug Bartel, 305-921-7007
Senior Director
of Media Relations
Health South Florida

Georgi Pipkin, 786-596-3309