Following National Political Conventions, Latino Vote Solidifies but Enthusiasm Flattens

Latino voter enthusiasm showed no noticeable increase after the

political conventions even though both parties made a concerted effort

to reach out to Latinos through speakers and targeted messages,

according to this week’s impreMedia-Latino Decisions tracking poll. The

number of voters saying they were certain to vote in the upcoming

presidential election dropped to 82% from last week’s 85%, and the

number of voters saying they were “very enthusiastic” about the 2012

election reduced from 54% to 49%.

Nevertheless, the vast majority of Latino voters seem to have made up

their minds and 66% of Latino voters say they are with Obama, while

Romney garners only 29% of the Latino vote.

“Despite two weeks of continual political coverage by both parties,

Latino voter turnout is still very much in question,” noted Matt Barreto

of Latino Decisions. “We did not observe any noticeable increase in

levels of enthusiasm or certainty to vote; in fact we saw a small

decrease compared to two weeks ago. It could be we are seeing too much

fighting and negative politics.”

Voters continued to express a deep concern about the economy, but

Republicans in Congress get most of the blame with a 56% unfavorable

rating when asked who was most responsible for the lack of economic

growth. “A clear majority of Latinos say fighting by both parties in

Congress is the real reason the economy is not recovering faster, and

neither party gets majority approval on outreach to the Latino


“We know Latino voter turnout is going to be critical in states like

Colorado, Nevada, Florida and Virginia,” said Barreto, “and while a big

majority of Latinos currently plan to vote for Obama, the bigger

question is just how many will come out to vote? In 2008 we saw record

turnout, but so far in 2012 enthusiasm remains a concern.”

The weekly tracking poll is part of impreMedia’s commitment to provide

unique insights and superior coverage of the upcoming 2012 presidential

elections. “We understand how critical the Latino vote will be in

determining the outcome of this election. With the end of the political

conventions voters will now get a unique perspective on how the

important bread and butter issues are addressed by each candidate,”

stated Monica Lozano, CEO of impreMedia.

To view more data and information on this week’s poll visit:


This is the third release of an 11-week tracking poll of Latino

registered voters. Each week impreMedia and Latino Decisions will

release a new rolling cross-section of 300 completed interviews with

Latino registered voters across all 50 states. Interviews are conducted

in English or Spanish, at the preference of the respondent, all

conducted by bilingual interviewers at Latino Decisions calling center,

Pacific Market Research. The survey averaged 10 minutes in length, and

has an overall margin of error of 5.6% on results that approach a 50/50

distribution. All respondents confirm that they are Hispanic or Latino

and currently registered to vote.

This third wave of the survey was fielded August 31-Sept 6, 2012.

About impreMedia

impreMedia is the leading Hispanic news and information company in the

U.S. in online and print. impreMedia’s multi-platform offerings range

from online to video, social media, mobile, audio, newspapers and

magazines, including the

portal. 25.5%

of U.S. Hispanic adults use an impreMedia


product. The network

is also the nation’s largest Hispanic

newspaper publisher with newspapers in top U.S. Hispanic markets,

reaching 15

markets total that represent 59% of the U.S. Hispanic

population. Its leading publications include La Opinión in Los Angeles

and El Diario La Prensa in New York. For more information, visit:

ImpreMedia portals and publication websites are:,,,,,,,,,,


About Latino Decisions

Latino Decisions is a joint effort between Pacific Market Research, a

nationally known research firm, and Dr. Gary Segura and Dr. Matt

Barreto, leading Latino politics scholars and professors at Stanford

University and the University of Washington. Both Dr. Segura and Dr.

Barreto are experienced and nationally respected researchers who have a

deep understanding of U.S. Latino culture and advanced quantitative

research skills. Their expertise, coupled with Pacific Market Research’s

logistical capabilities, makes Latino Decisions a leader in the field.

For more information, please visit

or call 877-271-2300.