Fooji Closes $800K Seed Round to Raise the Bar on Social Advertising
Backed by Dundee Venture Capital and KGC Capital, Real-Time Fan
Engagement Platform Embraces ‘In-the-Moment’ Social Engagement with
Brands
LEXINGTON, Ky.–(BUSINESS WIRE)–#BrandExperience—Fooji,
a real-time fan engagement platform designed to provide meaningful brand
experiences, today announced the close of an $800K seed round led by
Omaha-based Dundee Venture Capital with additional support from KGC
Capital.
Fooji will utilize the initial funding to scale by expanding its sales
team and hiring engineers to build out on-demand service integrations.
It will also further develop analytics and reporting capabilities to
create and refine its on-demand delivery marketing channel.
Fooji’s platform arms brands with innovative ways to fortify fan brand
loyalty and engagement via in-the-moment social engagement and
user-generated content. The Kentucky startup has already built a strong
base of brands on its platform, including Fox, Verizon, Warner Bros. and
AB Inbev, enabling the startup to reach tens of millions of fans through
unique engagements.
“Brands win when they engage audiences on social and chat, and Fooji
provides a way to supercharge interactions,” said Mark Hasebroock,
Founder of Dundee Venture Capital. “Dundee focuses on startups that
think outside the box, and Fooji is a prime example of how original
thinking can quickly yield Fortune 500 customers and exponential growth.
We’re excited to be part of this journey with Gregg and Erik.”
Fooji empowers brands to send food, beverages and product samples and
services using emojis linked to on-demand services. Through fan
experience activations, Fooji boasts an average purchase conversion rate
of 34 percent.
“Partnering with Dundee Venture Capital and KGC Capital puts Fooji in a
strong position to accelerate the expansion of our platform’s
capabilities and team,” said Gregg Morton, Co-Founder and CEO of Fooji.
“Most importantly, the Fooji team is proud to be executing against our
vision of creating technology that connects with fans on a personal
level. We believe brands are only beginning to tap into the potential of
personalized, real-time engagement.”
With 120 million organic fans to date and over 500,000 brand mentions
resulting in two global and eight national Twitter trends this year
alone, this funding shows there is long-term value in the ‘surprise and
delight’ social- and chat model.
“The amount of fan engagement that stems from Fooji is proof that most
fans value a brand that’s willing to give before it gets,” said Erik
Zamudio, Fooji Co-Founder and CBO. “We are excited to see how brands can
creatively leverage our platform and raise the bar on high-performing
social advertising.”
To learn more, please visit: https://fooji.com/.
About Fooji
Fooji is a real-time fan engagement platform dedicated to driving
impactful, real-time experiences through social and chat networks.
Helping companies including Fox, Verizon, Warner Bros. and AB Inbev
reach tens of millions of fans through unique engagements, Fooji
empowers brands to send food, beverages and product samples using emojis
linked to on-demand services. Visit our website https://fooji.com
or follow us on Twitter at @gofooji
to stay in touch and find out more.
About Dundee Venture Capital
Dundee Venture Capital invests in high-growth, early-stage technology
companies in the Midwest. With a focus on passionate and dynamic
entrepreneurs, Dundee VC provides the capital and the connections to
founding teams across industries with specific attention to e-commerce,
B2B SaaS and consumer networks. Learn more by visiting our website http://dundeeventurecapital.com/
or follow us on Twitter at @dundeevc.
Contacts
Treble
Ethan
Parker, 512-960-8222
dundee@treblepr.com
