Ford, Pivotal Collaborate on Software Platform for FordPass; Aim to Revolutionize Mobility for Consumers

  • Ford is working with cloud-based software technology leader Pivotal to
    build a software platform supporting FordPass®,
    which plays a key role in Ford’s transformation into both an auto
    company and a mobility company
  • By collaborating with Pivotal, Ford gains a wealth of rapid Internet
    software development methodologies, next-generation cloud platform,
    and analytics capabilities, as teams of IT engineers working at
    startup speeds continuously innovate new consumer experiences for
  • In the near future, consumers could have the capability to access
    car-sharing and ride-sharing experiences via FordPass by incorporating
    mobility pilot programs currently under way as part of the Ford Smart
    Mobility plan

DEARBORN, Mich.–(BUSINESS WIRE)–Ford is working with cloud-based software technology leader Pivotal
to build a software platform supporting FordPass® that will
enable the company to rapidly innovate and iterate on new applications
and mobility solutions for consumers.

FordPass – a free digital, physical and personal platform – features
four benefits for members: Marketplace includes mobility services such
as parking and sharing; FordGuides help consumers move more efficiently;
Appreciation, where members are recognized for their loyalty; and
FordHubs, where consumers can experience Ford’s latest innovations.

FordPass also will allow Ford owners with SYNC®
technology to remotely start, lock and unlock, and locate
their vehicle – capabilities that will play a key role in future
mobility services.

“With FordPass, we are making it easier for consumers, whether they own
a Ford vehicle or not, to get where they need to go,” said Elena Ford,
vice president, Global Dealer and Consumer Experience. “Working with
Pivotal, Ford will be able to rapidly add new features and adapt
mobility solutions and services that benefit FordPass members in the
ways that fit them best.”

By collaborating with Pivotal, Ford gains a wealth of cutting-edge
modern software development methodologies, next-generation cloud
platform and analytics capabilities and knowledge. At the pace of a
startup, Pivotal and Ford IT engineers are working side-by-side to
continuously innovate in developing and designing new consumer
experiences for FordPass members.

“More than 100 years ago, Ford transformed how the world moved. Now,
Ford is using Pivotal’s cloud platform and technologies to do it again
by bringing the Silicon Valley state of mind to the company,” said
Pivotal CEO Rob Mee. “By collaborating with Pivotal on FordPass, Ford is
proving they can innovate and move as quickly as any venture-backed

FordPass launches in April; membership is free for Ford vehicle owners
and non-owners alike by registering online.

From experimentation to implementation

In the future, customers will be able to access both car-sharing and
ride-sharing services via FordPass. Experimental work with Pivotal is
now under way as teams are building the foundation for future
applications and consumer experiences.

One of the first programs to result from the work is a Dynamic
service Ford is piloting for employees on its Dearborn,
Michigan, campus. Dynamic Shuttle features smart ride-hailing technology
with premium customized shuttles – applying insights from earlier
experiments and research with urban commuters globally. The convenience
of the service will allow employees to summon point-to-point rides

With the pilot, once a mobile-based ride request is made, the
Ford-developed software – including the algorithm that drives the
platform’s technical capabilities – immediately determines the shuttle
best suited to address the request without extending the travel time of
riders already aboard. The rider is then sent an offer detailing
proposed pick-up time and maximum duration of the trip. If the rider
accepts the offer, the request is dispatched to the shuttle driver’s
navigation interface, along with the most efficient route to complete
the requests of all riders in the timeliest manner.

Another project Ford is working on is GoDrive, an on-demand public
car-sharing pilot
in London. The service offers customers flexible,
practical and affordable access to a fleet of cars for one-way journeys
with easy parking throughout the city. The pilot gives Londoners access
to transportation through 50 cars positioned in 20 locations; one-way
trips with guaranteed parking; pay-as-you-go, per-minute pricing that
covers all fees; and availability of zero-emission Focus Electric cars.

Pilots ranging from on-demand shuttles to car-sharing services and more
are some of the many potential applications of FordPass, with seamless
integration into the smartphone app built on Pivotal Cloud Foundry® –
the world’s most powerful continuous-innovation cloud platform.

FordPass is part of Ford Smart Mobility, the plan to be a leader in
connectivity, mobility, autonomous vehicles, the customer experience,
and data and analytics.

Consumers can sign up for more information and updates at

About Ford Motor Company

Motor Company
is a global automotive and mobility company
based in Dearborn, Michigan. With about 199,000 employees and 67 plants
worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of Ford
cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury
vehicles. At the same time, Ford is aggressively pursuing emerging
opportunities through Ford Smart Mobility, the company’s plan to be a
leader in connectivity, mobility, autonomous vehicles, the customer
experience, and data and analytics. For more information regarding Ford,
its products worldwide or Ford Motor Credit Company, visit

About Pivotal

Pivotal’s cloud-native platform drives software innovation for many
of the world’s most admired brands. With millions of developers in
communities around the world, Pivotal technology touches billions of
users every day. After shaping the software development culture of
Silicon Valley’s most valuable companies for over a decade, today
Pivotal leads a global technology movement transforming how the world
builds software. More at

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Ford Motor Company
Alan Hall