Fresco y Más Expands to 11 Stores in South Florida

Southeastern Grocers’ Hispanic banner unveils five new stores on
March 8

  • Fresco y Más continues to expand its footprint with five new stores in
    Miami, FL and Hialeah, FL.
  • Southeastern Grocers’ popular Hispanic banner continues to connect
    with customers by providing an authentic Hispanic grocery store
    experience.
  • Fresh Hispanic favorites in produce, meat and bakery, as well as over
    3,000 items lowered in price across the store, including a Dollar
    Zone, mean More Savings. More Service. More For You.
  • The Fresco y Más expansion includes the creation of 128 jobs across
    the five new stores, ensuring customers receive exceptional service.

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Today, Southeastern Grocers, parent company of BI-LO, Fresco y
Más, Harveys and Winn-Dixie stores, continued to expand its Hispanic
banner to 11 stores by unveiling five new Fresco y Más stores throughout
Miami, FL and Hialeah, FL during ribbon-cutting ceremonies at each
location at 10 a.m.


Based on the success of the previous six Fresco y Más stores, which
opened between June-December 2016, the company has tailored each new
Fresco y Más to provide an authentic Hispanic grocery store experience
with the products and services that meet the needs of each community.

Ian McLeod, President and CEO of Southeastern Grocers said, “As
Fresco y Más continues to evolve in South Florida, we are meeting the
expanding consumer demand of providing more communities with an
authentic Hispanic grocery store.

“As we continue to listen and learn from our customers at all of our
Fresco y Más locations, we are developing new stores that reflect
exactly what our shoppers are looking for; More Savings. More Service.
More For You.

“Each store’s new Hispanic-focused product assortment and features,
including a full-service Latin butcher shop and new Cocina, are our
commitment to providing a shopping experience that reflects the cultural
connection we strive to make with our Hispanic customers,” continued Ian
McLeod.

Fresco y Más’ new “Low Price every day” program includes more than 800
popular products that help shoppers save more on the quality items they
buy every day, and are easily found in store with distinctive green and
yellow arrow signage throughout the store. Prices will be at the same
low price for at least 6 months for savings our customers can count on.
More Savings! More Service! More for you!

Some items with a “Low Price every day” for at least 6 months
include:

  • Mounsier Mango Nectar – 8.4 oz – was $0.99, now $0.60 (over 39%
    savings)
  • El Sembrador Frozen Yuca – 4 lb – was $5.50, now $3.75 (over 31%
    savings)
  • Chorizo Quijote – 5.5 oz – was $4.19, now $3.00 (over 28% savings)
  • Café Domino Espresso – 10 oz – was $2.09, now $1.75 (over 16% savings)

Other specially priced items for the grand opening include:

  • Free Café Bustelo Coffee – 10oz- for the first 500 customers
  • Whole Top Round – $1.78 per pound, if you spend more than $30
  • Chicken Thighs or Drumsticks Value Pack – $0.38 per pound

Shoppers will immediately notice the enhancements throughout the new
Fresco y Más stores, including:

  • An all-new, full-service Latin butcher shop (Carniceria) offering an
    expanded selection of fresh, custom cut meats to better serve our
    customers.
  • Refreshed produce department featuring a farmer’s market setting with
    a wider selection of tropical fruits.
  • A new “Cocina” (kitchen) offering daily specials of freshly prepared
    family favorites made from scratch.
  • New Dollar Zone within the store, where customers can get over 600
    everyday essentials for just $1, from grocery and cleaning to health
    and beauty.
  • Renovated bakery department offering an expanded selection of Hispanic
    pastries and local baked goods, including flan, tres leches,
    croquettes, and custom tres leches cakes, made fresh daily, as well as
    a wider selection of local favorites.
  • An all-new café with expanded seating area serving authentic Hispanic
    breakfast, pastries, drinks and hot and cold sandwiches.
  • An additional Wall of Value section featuring weekly specials on
    popular items customers purchase most.
  • More than 500 new Hispanic items available across several departments.
  • A new custom façade and vibrant yellow colors with bi-lingual signage
    throughout the store.

The first Fresco y Más store concept was launched in Hialeah, FL in June
2016, followed by five additional stores that opened in December 2016.
Fresco y Más now includes 11 locations throughout South Florida, with
the launch of the following stores:

  • 3701 NW 7th St., Miami, FL 33126
  • 1630 W 49th St., Hialeah, FL 33012
  • 3401 NW 18th Ave., Miami, FL 33142
  • 6500 W 4th Ave., Hialeah, FL 33012
  • 1201 E 10th Ave., Hialeah, FL 33010

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco y
Más, Harveys and Winn-Dixie grocery stores, is the second-largest
supermarket in the Southeast based on store count. The company employs
nearly 60,000 associates who serve customers in grocery stores, liquor
stores and in-store pharmacies throughout the seven southeastern states
of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and
South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie are
well-known and well-respected regional brands with deep heritages,
strong neighborhood ties, proud histories of giving back, talented and
loyal associates, and strong commitments to providing the best possible
quality and value to customers. For more information, visit www.bi-lo.com,
www.frescoymas.com,
www.harveyssupermarkets.com
and www.winndixie.com.

Contacts

Southeastern Grocers, LLC
For SEG interviews or images, contact:
Joe
Caldwell, 904-318-7197 (cell)
Manager, Corporate Communications
media@segrocers.com