GE Builds Momentum with Taylor Morrison Contract Extension

  • Scottsdale, Arizona-based homebuilder signs contract extension to
    furnish newly constructed homes with Monogram, Café and Profile brand

LOUISVILLE, Ky.–(BUSINESS WIRE)–GE Appliances has agreed to a four-year contract extension with Taylor
Morrison, a leading U.S. residential homebuilder and developer based in
Scottsdale, Ariz., operating under two well-established brands, Taylor
Morrison and Darling Homes. As a result of this partnership, GE will
continue to furnish Taylor Morrison homes with its Monogram®,
Café™, Profile® and GE® brands.

“Taylor Morrison has built its name on experience and expertise, and
their commitment to quality and strong legacy of success is what we look
for in our partners,” said John Boyd, general manager, GE Contract
Sales. “As Taylor Morrison continues to expand its footprint in growing
markets throughout the U.S., GE is thrilled to offer its portfolio of
appliances in quality new homes.”

Taylor Morrison serves a wide array of consumer cohorts from coast to
coast, with a focus on first-time, move-up, luxury, and 55-plus
communities. Additionally, Taylor Morrison has continued to show
impressive growth in key markets, recently acquiring Atlanta’s JEH Homes
and Acadia Homes, as well as the Charlotte, Raleigh and Chicago
operations and homebuilding assets of Orleans Homes.

“We take every measure to ensure the quality of every home we build and
we’re focused on providing the best possible homebuilding experience for
our homeowners,” said Robert Broad, vice president of Operations, Taylor
Morrison. “In GE, we have found superior support, a simplified ordering
process and dependable delivery and installation services for our
homeowners, and we’re pleased to extend our partnership for another four

In addition to GE’s excellent service and support, Taylor Morrison cited
GE’s continued innovation in the appliance space—including recent
introductions of GE’s Monogram French door wall oven and Café Series
refrigerator with Keurig® K-Cup® Brewing System—as
reason to extend the partnership.

“Partnerships with great companies like Taylor Morrison inspire us to
innovate, to continue to bring exceptional products and services to
kitchens across the U.S.,” added Boyd.

GE is the number one supplier of major appliances to U.S. homebuilders.
In addition to a strong lineup of brands, GE offers builders high-tech
solutions to streamline the purchasing and communications process and is
backed by 1,200 factory service technicians and a nationwide delivery

GE Appliances

GE Appliances is at the forefront of building innovative,
energy-efficient appliances that improve people’s lives. GE Appliances’
products include refrigerators, freezers, cooking products, dishwashers,
washers, dryers, air conditioners, water filtration systems and water
heaters. General Electric (NYSE: GE) works on things that matter to
build a world that works better. For more information on GE Appliances,

About Taylor Morrison

Taylor Morrison Home Corporation (NYSE:TMHC) is a leading national
builder and developer based in Scottsdale, Arizona and operates under
two well-established brands, Taylor Morrison and Darling Homes. Taylor
Morrison builds and develops distinctive communities from coast to
coast, serving a wide array of homeowners aimed mainly at first-time,
move-up, luxury and 55 or older customers. Darling Homes builds
communities in Texas, catering to move-up and luxury homebuyers seeking
a personalized building experience.

For more information about Taylor Morrison and Darling Homes, please


GE Appliances
Kim Freeman, 502-452-7819
Manager, Global Public